TrustRadius: AI Has Changed How Buyers Research, But Not What They Trust
Key Takeaways TrustRadius’s 2026 B2B Buying Disconnect Report found that 63% of buyers used AI during their purchase…
News Brief July 30
Latest In: B2B buying
Gartner: AI Is Reshaping B2B Buying, but Human Sellers Still Close the Confidence Gap
Key Takeaways: Buyers increasingly use GenAI and digital channels for research, but 69% still prefer to validate AI-generated…
News Brief May 26
LinkedIn’s Ty Heath on B2B Marketers Solving Buyability: Lessons from B2BMX 2026
Key Takeaways: LinkedIn’s Ty Heath session at B2BMX 2026 was focused on B2B deals stalling because buying groups…
Feature May 14
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
Marketers Turn to Bite-Sized, Social Content To Appeal To Millennials
B2B marketers have long segmented their audiences by role, industry and company size, among other criteria. Some progressive…
Industry News July 9
Bizo Generates More Than $22 Million In Revenue,Grows Customer Base In 2012
Bizo, a business audience marketing firm, announced that the company has generated more than $22 million in revenue…
Industry News February 12
Ogilvy PR Launches Digital Influence Offering To Engage B2B Buyers
Ogilvy Public Relations announced a global digital influence service called Digital Influence for B2B, which is designed to…
Industry News January 29
Experts Discuss Best Practices For Contact Lists, Data Cleansing In The B2B Buying Process
More B2B marketers are investing in data cleansing techniques to segment their target audiences and help prospects through…
Industry News August 9
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