Gartner: AI Is Reshaping B2B Buying, but Human Sellers Still Close the Confidence Gap
Key Takeaways: Buyers increasingly use GenAI and digital channels for research, but 69% still prefer to validate AI-generated…
News Brief May 26
Latest In: B2B buying
LinkedIn’s Ty Heath on B2B Marketers Solving Buyability: Lessons from B2BMX 2026
Key Takeaways: LinkedIn’s Ty Heath session at B2BMX 2026 was focused on B2B deals stalling because buying groups…
Feature May 14
Study: Majority Of B2B Companies Have E-Commerce Initiatives
With buyers becoming more attracted to consumer-styled purchases within the B2B marketplace, a recent study from Accenture Interactive…
Industry News January 4
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
Bizo Generates More Than $22 Million In Revenue,Grows Customer Base In 2012
Bizo, a business audience marketing firm, announced that the company has generated more than $22 million in revenue…
Industry News February 12
Ogilvy PR Launches Digital Influence Offering To Engage B2B Buyers
Ogilvy Public Relations announced a global digital influence service called Digital Influence for B2B, which is designed to…
Industry News January 29
Experts Discuss Best Practices For Contact Lists, Data Cleansing In The B2B Buying Process
More B2B marketers are investing in data cleansing techniques to segment their target audiences and help prospects through…
Industry News August 9
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