Study: Majority Of B2B Companies Have E-Commerce Initiatives
With buyers becoming more attracted to consumer-styled purchases within the B2B marketplace, a recent study from Accenture Interactive…
Industry News January 4
Latest In: B2B buying
Marketers Turn to Bite-Sized, Social Content To Appeal To Millennials
B2B marketers have long segmented their audiences by role, industry and company size, among other criteria. Some progressive…
Industry News July 9
Bizo Generates More Than $22 Million In Revenue,Grows Customer Base In 2012
Bizo, a business audience marketing firm, announced that the company has generated more than $22 million in revenue…
Industry News February 12
Ogilvy PR Launches Digital Influence Offering To Engage B2B Buyers
Ogilvy Public Relations announced a global digital influence service called Digital Influence for B2B, which is designed to…
Industry News January 29
Experts Discuss Best Practices For Contact Lists, Data Cleansing In The B2B Buying Process
More B2B marketers are investing in data cleansing techniques to segment their target audiences and help prospects through…
Industry News August 9
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Events & Webinars
Expert Perspectives Of Scaling ABM With Minimal Budgets
December 4, 2024
The Important Role Of Empathy In Marketing Strategy & Messaging
November 27, 2024
The Power Of Content Curation
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