Kaon Interactive, Showpad Partner to Boost Buyer Engagement
Key Takeaways Kaon Interactive and Showpad have partnered to embed immersive, interactive buyer experiences directly into the seller…
News Brief September 2
Latest In: B2B buying
TrustRadius: AI Has Changed How Buyers Research, But Not What They Trust
Key Takeaways TrustRadius’s 2026 B2B Buying Disconnect Report found that 63% of buyers used AI during their purchase…
News Brief July 30
Gartner: AI Is Reshaping B2B Buying, but Human Sellers Still Close the Confidence Gap
Key Takeaways: Buyers increasingly use GenAI and digital channels for research, but 69% still prefer to validate AI-generated…
News Brief May 26
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Study: Majority Of B2B Companies Have E-Commerce Initiatives
With buyers becoming more attracted to consumer-styled purchases within the B2B marketplace, a recent study from Accenture Interactive…
Industry News January 4
Marketers Turn to Bite-Sized, Social Content To Appeal To Millennials
B2B marketers have long segmented their audiences by role, industry and company size, among other criteria. Some progressive…
Industry News July 9
Bizo Generates More Than $22 Million In Revenue,Grows Customer Base In 2012
Bizo, a business audience marketing firm, announced that the company has generated more than $22 million in revenue…
Industry News February 12
Ogilvy PR Launches Digital Influence Offering To Engage B2B Buyers
Ogilvy Public Relations announced a global digital influence service called Digital Influence for B2B, which is designed to…
Industry News January 29
Experts Discuss Best Practices For Contact Lists, Data Cleansing In The B2B Buying Process
More B2B marketers are investing in data cleansing techniques to segment their target audiences and help prospects through…
Industry News August 9
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