Infusionsoft Acquires Social Media Marketing Company GroSocial

Published: January 25, 2013

Infusionsoft has acquired social media marketing software company GroSocial to meet the growing customer and market demand for a social media marketing software tool that helps small businesses generate qualified leads. Earlier this month, Infusionsoft announced $54 million in growth capital financing led by Goldman Sachs.

GroSocial will be integrated with Infusionsoft’s CRM, marketing automation and e-Commerce tools so that small businesses can automatically move prospects through the entire customer lifecycle. An Infusionsoft widget in the GroSocial app will enable users to capture leads and trigger automatic follow-up.

Small businesses can also use GroSocial to create a professional social media presence, schedule and post tweets and updates, and to engage followers and fans through contests and promotions.

“GroSocial is helping small businesses get real results from their social media marketing efforts,” said Clate Mask, Co-Founder and CEO of Infusionsoft. “An Infusionsoft and GroSocial combination will lead to innovation and powerful results for small businesses.”

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Social media marketing isn’t just for big brands, added Zach Mangum, Co-Founder of GroSocial. “We see a huge opportunity to change the way small businesses get results from social media platforms.”

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