by Kim Zimmermann | Jan 22, 2013 | Industry News
From more visual content marketing to the rise of the B2B brands, a panel of experts weighed in with their predictions for the future of marketing automation in 2013. The webinar, “2013 Demand Gen: What Does the Future Hold?” was sponsored by Demandbase. While white...
by Kim Zimmermann | Jan 22, 2013 | Industry News
Vocus, a provider of cloud-based marketing software, announced new and enhanced features in its Marketing Suite, which now integrates email, social media, search and publicity. The iContact email platform, which Vocus acquired last year, is now fully integrated...
by Kim Zimmermann | Jan 21, 2013 | Industry News
Email marketing provider Yesmail Interactive has updated its Market Intelligence tool to collect customer data from a wider range of social media and other content channels. According to a company news release, Yesmail Market Intelligence now collects data from email,...
by Kim Zimmermann | Jan 18, 2013 | Industry News
Compendium announced the release of Compendium 4.0, which adds integrations with social media platforms and marketing partners such as Eloqua, ExactTarget and Hootsuite and content scoring functionality among other features. Other features of the upgrade include a...
by Kim Zimmermann | Jan 18, 2013 | Industry News
Marketing automation provider Act-On Software released its Q4 and full-year 2012 results, including major gains in revenue and customer acquisition. According to a company news release, revenue in 2012 increased 298% over 2011. The number of customers increased by...
by Kim Zimmermann | Jan 17, 2013 | Industry News
The ROI Customer Lifecycle Marketing system from Right On Interactive, a customer lifecycle marketing company, now enables marketers to score the Twitter activity of prospects and customers and use the data to nurture leads, increase engagement and strengthen customer...
by Kim Zimmermann | Jan 16, 2013 | Industry News
Bulldog Solutions and Full Circle CRM plan to jointly develop a Revenue Performance Solution for Salesforce.com that is expected to tie together the critical components needed to measure revenue performance. The new offering will combine the Revenue Performance...
by Matthew S. McKenzie | Jan 16, 2013 | Industry News
Predictions are always a tricky business. That’s especially true when you’re looking at the future of marketing automation – a technology, and an industry, that continues to evolve at a lightning-quick pace. We put together the demand gen industry’s...
by Kim Zimmermann | Jan 16, 2013 | Solution Spotlight
Bonfire from Couch & Associates is a hosted and managed marketing automation solution that allows marketers to establish and maintain a dialog with prospects over time as they evolve from being passively interested to actively searching to fully engaged and ready...
by Kim Zimmermann | Jan 16, 2013 | Demanding Views
By Peter Gracey, COO and Co-Founder, AG Salesworks I’ve been doing some call monitoring recently and it has opened my eyes to an opportunity to really help my team pass more leads that close. We believe you can break qualification questions into two buckets. The...
by Kim Zimmermann | Jan 15, 2013 | Industry News
Vidyard, a video marketing platform for business, has expanded its reach into the marketing automation arena with the launch of its integration with HubSpot to provide video marketing analytics. The company began integrating with Eloqua late last year. The Vidyard...
by Kim Zimmermann | Jan 14, 2013 | Industry News
Zoho has released a new version of the company’s flagship CRM suite, including upgrades designed to simplify managing sales collateral and identifying leads based on a salesperson’s current location. The new Document Library module in Zoho CRM enables...
