Compendium Adds Social Media Integrations

Published: January 18, 2013

Compendium announced the release of Compendium 4.0, which adds integrations with social media platforms and marketing partners such as Eloqua, ExactTarget and Hootsuite and content scoring functionality among other features.

Other features of the upgrade include a flexible publishing platform for the creation of branded content hubs and an editorial calendar with a seamless view of the organization’s content marketing efforts.

With latest version, the company offers a complete suite of tools that covers the “Five Ps” of content marketing – plan, produce, publish, promote and prove.

“Marketers are dealing so many content distribution channels, including Twitter and Facebook, which is now adding search,” Chris Baggett, CEO, told Demand Gen Report. “This provides them with a centralized view all content in one place so that they can make the most of everything that is available to them,” he said, adding that a salesperson’s email could be repurposed as a blog post, for example.

Get the latest B2B Marketing News & Trends delivered directly to your inbox!
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series