Demand Gen Report

To Close More Deals, Sales Teams Need More Help Up Front

No matter how much sellers might wish that enterprise buying decisions were made by a single individual (and even though there’s only one name on a final contract) that’s simply...

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Latest Posts

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The Millennial Playbook: Engaging Modern B2B Decision Makers In 4 Steps

As digital-first — aka Millennial — buyers upend the traditional notions of the buyer’s journey, they’re bringing new procedures. Specifically, this includes setting the bar high for customized outreach while still…

Blog September 25

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Striking The Right Balance Between ABM & Demand Generation In B2B Marketing

The line between account-based marketing (ABM) and demand generation is blurrier than ever, leaving marketers wading through murky waters to delineate between the two strategies. While ABM was once seen…

Feature September 25

Why Sales Prospecting Remains The Unsung Hero Of Sales Success

The most consequential number in sales is 40, as it’s crucial for capturing the immense impact and importance of prospecting: 40% of salespeople agree that prospecting is the most challenging…

Demanding Views September 20