by Demand Gen Report Team | Oct 12, 2012 | Industry News
ExactTarget yesterday announced plans to acquire marketing automation solution provider Pardot and e-commerce personalization solution provider iGoDigital. ExactTarget paid $95.5 million in total consideration for Pardot, including $85.5 million in cash and $10.0...
by Demand Gen Report Team | Oct 11, 2012 | Industry News
ReadyTalk announced earlier this week the availability of the ReadyTalk for Marketo connector to increase the accuracy of webinar-generated data and help move leads through the marketing and sales pipeline. Designed for Marketo customers, the connector leverages...
by Demand Gen Report Team | Oct 9, 2012 | Industry News
With more messaging being received and content being consumed on mobile devices, marketers are increasingly investing in tools that allow them to engage buyers across channels and platforms. Recent statistics identify the reasons for this trend: According to Demand...
by Demand Gen Report Team | Oct 9, 2012 | Demanding Views
By Chris Frank, Marketing Director, TreeHouse InteractiveEditor’s note: This is the first in a two-part series. It is no secret that getting a marketing automation system up, running, and contributing to your bottom line takes both implementing technology and...
by Demand Gen Report Team | Oct 9, 2012 | Solution Spotlight
Infor Global Solutions is a major provider of enterprise software systems, including ERP, financials, supply chain and CRM products. Now, the company appears to be setting its sights on the enterprise marketing automation market. Inforce Marketing, introduced at...
by Demand Gen Report Team | Oct 5, 2012 | Industry News
Madison Logic, a provider of B2B lead generation solutions, this week announced the addition of two new products, targeting the market for analytics, retargeting and lead nurturing solutions. The company’s Data Match Behavioral Analytics is intended to supply...
by Demand Gen Report Team | Oct 4, 2012 | Industry News
Many B2B sales and marketing organizations still exhibit a serious lack of alignment when it comes to messaging and content, according to a recent survey of more than 730 sale and marketing professionals. The study, conducted by Corporate Visions, Inc., included...
by Demand Gen Report Team | Oct 3, 2012 | Industry News
Demandbase today announced the availability of a Real-Time Company Identification Module for Google Analytics to measure, analyze and optimize integrated data from online marketing campaigns. The new solution provides B2B marketers with previously available...
by Matthew S. McKenzie | Oct 2, 2012 | Industry News
Do buyer personas make B2B marketers nervous? If you ask Jay Gaines, Group Director at SiriusDecisions, the answer is clearly yes – and that’s not good. Gaines tackled this question during his keynote at this year’s DemandCon event, held in Boston this...
by Demand Gen Report Team | Oct 1, 2012 | Demanding Views
By Debbie Qaqish, Principal Partner and Chief Revenue Marketing Officer for The Pedowitz Group Editor’s note: In this three-part series, Debbie Qaqish examines the six keys of building and growing a thriving Revenue Marketing practice – strategy, content,...
by Demand Gen Report Team | Sep 28, 2012 | Industry News
Harte-Hanks has announced five new enhancements to the Purchase Level Scores (PLS) available through its flagship product, the Ci Technology Database (CiTDB). The PLS use predictive analytics to score companies based on their likelihood of purchasing a specific...
by Demand Gen Report Team | Sep 26, 2012 | Industry News
HubSpot today announced plans to open a European headquarters in Dublin, Ireland. The new office will open in January 2013 and will provide 150 new jobs within the next three years. “Our Dublin office will hire aggressively in sales, marketing, account management and...
