by Demand Gen Report Team | Aug 8, 2012 | Industry News
“Sapphire brings a unique combination of business professionals, selectivity and channel reach into one superior database,” noted Jeff Adee, SVP B2B List Services Group at Infogroup Targeting Solutions. “It is the perfect solution for marketers who want to...
by Demand Gen Report Team | Aug 7, 2012 | Solution Spotlight
“Smart social marketers have moved beyond listening and engaging, and are demanding a way to identify more qualified leads, prospects and influencers to drive sales,” said Brian Zanghi, CEO of Awareness, Inc. According to Zanghi, the new features in the...
by Matthew S. McKenzie | Aug 7, 2012 | Industry News
Benioff has also cited a Gartner prediction that by 2017, CMOs will spend more on technology than CIOs – a reflection of the changes reshaping formerly low-tech marketing organizations and turning them into major IT players. Protecting The AppExchange Ecosystem...
by Demand Gen Report Team | Aug 7, 2012 | Demanding Views
By Mari Anne Vanella, Founder & CEO, The Vanella Group, Inc. Companies run dozens of lead generation programs over the course of a year — in some cases, 50% of marketing budgets are spent on lead generation. Some of these campaigns generate a wealth of rich...
by Demand Gen Report Team | Aug 7, 2012 | Industry News
Marketo also acquired social campaign management platform, Crowd Factory in April 2012 to provide integrated social marketing functionality within its core marketing automation suite. “The way to reach today’s potential buyers is through always-on,...
by Demand Gen Report Team | Aug 2, 2012 | Industry News
According to SAP, the application loads text data from Twitter, Facebook and any other Web service with a publicly available API. It then applies semantic analysis, using text data processing capabilities to analyze and reveal customer sentiments towards a...
by Demand Gen Report Team | Aug 1, 2012 | Industry News
Pinfluencer joins a small group of startups, including Curalate, that offer analytics technology for the Pinterest platform. The challenge here is that Pinterest does not have an open API; these third-party tools instead work by crawling Pinterest, searching for and...
by Matthew S. McKenzie | Aug 1, 2012 | Industry News
Founded in 2007, the SLMA serves 4,800 members of the worldwide sales lead management community. The privately held organization offers free membership and provides content via its SLMA Radio channel, as well as offering a newsletter. According to James W. Obermayer,...
by Demand Gen Report Team | Jul 31, 2012 | Industry News
From Business Intelligence To Social Intelligence The emerging science of Social Intelligence [SI] plays a major role in this trend. SI has its origins in Business Intelligence concepts and tools, which equip users with up-to-date information about companies,...
by Demand Gen Report Team | Jul 31, 2012 | Solution Spotlight
– Promotions Manager – Reflecting Votigo’s legacy as a social promotion management tool, this component allows marketers to manage activities such as contests, sweepstakes and promotional apps across Facebook, Twitter and other major social media...
by Demand Gen Report Team | Jul 30, 2012 | Demanding Views
By Jon Russo, Founder & CEO, B2B Fusion We’re still not yet hitting the full promise of what Marketing 2.0 could be delivering for our companies. That’s what I learned when I conducted my own, informal poll of three CMOs of B2B companies with revenues...
by Demand Gen Report Team | Jul 26, 2012 | Demanding Views
This week, the Lenskold Group launched its annual research survey on lead generation marketing performance and ROI. The survey, sponsored by The Pedowitz Group and conducted with support from Demand Gen Report, is designed to help B2B lead generation marketers get...
