Marketo also acquired social campaign management platform, Crowd Factory in April 2012 to provide integrated social marketing functionality within its core marketing automation suite.
“The way to reach today’s potential buyers is through always-on, inherently social and relevant marketing engagement – whether you’re a small company or a global enterprise,” said Phil Fernandez, President and CEO of Marketo. “The strong demand we’re seeing for Marketo shows that businesses need marketing software that’s easy, powerful and complete.”
Positive Outlook On International Expansion
Marketo also increased its EMEA customer base, growing 50% in the first half of 2012 compared to the previous six months, according to a company press release. The company has expanded its European presence since opening its Dublin, Ireland headquarters last year.
