by Demand Gen Report Team | May 29, 2012 | Industry News
B2B professionals closely monitor the buyer’s journey, but when the buy cycle ends, Heuer emphasized, the responsibility of sales and marketing is not over. “The job of sales is pretty clear in a lot of companies,” she noted. “With marketing, not so much, so...
by Demand Gen Report Team | May 29, 2012 | Industry News
SiriusDecisions unveiled an update to its proprietary Demand Waterfall, a model designed to unify sales and marketing teams and to establish closed-loop processes. The research firm shared the new model at the SiriusDecisions Summit, held last week in Scottsdale,...
by Demand Gen Report Team | May 29, 2012 | Solution Spotlight
“Everything on the web has moved to real time, and our B2B customers understand that in order to succeed, they too need to get on board with the real time web,” said Amit Varshneya, VP of Strategic Services at Demandbase. “With this new module, the massive...
by Matthew S. McKenzie | May 29, 2012 | Industry News
The Content Marketing Institute recently published an outstanding analysis of the pros and cons of content registration forms. It’s worth checking out – and if you follow just a handful of content marketing blogs, CMI would make a great addition to your short...
by Demand Gen Report Team | May 25, 2012 | Industry News
Vitrue is a privately-held company based in Atlanta. Although an Oracle press announcement did not disclose the purchase price, TechCrunch reported the deal to be worth $300 million and cited a source that described the company as “nearly profitable.” An...
by Demand Gen Report Team | May 24, 2012 | Industry News
Word Of Mouth Reach Via Social Networks While word of mouth is integral to marketing success, organizations still struggle to monitor, track and scale these conversations. Marketo’s new solution is aimed at providing businesses with the ability to leverage...
by Demand Gen Report Team | May 23, 2012 | Industry News
Bringing All Parties To The Table According to Tony Jaros, SVP Research at SiriusDecisions, the research firm emphasizes three key principles driving its new Demand Waterfall approach. Getting a better view of the big picture. “When the original waterfall was created,...
by Demand Gen Report Team | May 22, 2012 | Industry News
Pinterest By The Numbers The concept behind Pinterest is simple: Users create theme-based virtual “pinboards” where they post photos (and sometimes videos) for other users to browse and share. Members can “re-pin” or “like”...
by Demand Gen Report Team | May 22, 2012 | Demanding Views
By Mark W. Schaefer, Marketing Consultant, Author, “Return On Influence” What if you could find your most powerful online brand advocates and sales leads — whoever they are, wherever they are, and for little time and money? Sound too good to be true? Well you...
by Demand Gen Report Team | May 22, 2012 | Solution Spotlight
The company also launched the LoopFuse Sandbox Connector, aimed at providing the ability to create a LoopFuse testing environment to be used with sandbox functionality available in Enterprise and Unlimited Salesforce.com editions. The Sandbox Connector is available to...
by Demand Gen Report Team | May 20, 2012 | Industry News
Register for “5 Ways to Leverage Social CRM To Drive Community Interaction and Member Engagement.” Avectra VP of Marketing, Patrick Dorsey, previews some of the webinar’s trending takeaways in an exclusive Q&A below: DemandGen Report: There has been...
by Demand Gen Report Team | May 17, 2012 | Industry News
The new functions are designed to simplify demand generation program creation and execution for marketers. eTrigue synchronizes data with WebEx and GoToWebinar, making the data immediately available for use in marketing campaigns and event follow up. By streamlining...
