The new functions are designed to simplify demand generation program creation and execution for marketers. eTrigue synchronizes data with WebEx and GoToWebinar, making the data immediately available for use in marketing campaigns and event follow up. By streamlining the management of webcast events, marketers can focus on the strategic aspects of audience development, content preparation, and development of pre-event and post-event marketing plans.
eTrigue DemandCenter also introduced redesigned prospect summaries with tabbed displays, designed to make viewing and modifying prospect records easier. The solution also features a drag-and-drop user interface to allow sales and marketing professionals to display message activity, prospect activity and touch management information. The new features are aimed at helping users optimize the valuable information highlighted in DemandCenter prospect records.
