“Everything on the web has moved to real time, and our B2B customers understand that in order to succeed, they too need to get on board with the real time web,” said Amit Varshneya, VP of Strategic Services at Demandbase. “With this new module, the massive Drupal community can now target customers with web site experiences that are dynamically personalized based on the company attributes of visitors who would otherwise be anonymous.”
The module is focused on enabling marketing and sales to deliver the right message at the right time to improve customer engagement. It gives users the ability to determine a visitor’s business identity, and it provides targetable attributes of web site visitors in real time from their IP addresses, by using the Demandbase API.
The Demandbase Real-Time Identification solution also delivers unique and targetable attributes that marketers can leverage to deliver custom content based on this intelligence, in real-time, before the page renders.
