by Demand Gen Report Team | Feb 21, 2012 | Solution Spotlight
More than 300 beta customers have been using the we-based platform over the last six months to close the loop between their content, audience and existing tools. The LoopLogic platform is designed to enable marketers to extend the leverage from existing content and...
by Demand Gen Report Team | Feb 15, 2012 | Industry News
Raab is regarded as one of the top analysts/consultants in the marketing technology space, based on his work helping marketers to select and deploy marketing automation systems. Malcolm Friedberg, Principal of Left Brain DGA, pointed out that Raab will add valuable...
by Demand Gen Report Team | Feb 15, 2012 | Industry News
Highlighting this opportunity, a recent survey conducted by DGR showed that: More than 90% of B2B buying purchases start with content engagement; and More than 40% of B2B buyers had their first contact with a solution provider after downloading content from their...
by Demand Gen Report Team | Feb 14, 2012 | Demanding Views
By Paige O’Neill, VP Marketing, Aprimo Happy customers are a B2B brand’s best salespeople. These brand advocates can be tremendously potent ambassadors for a sales force, especially now that social media platforms make it easier than ever for satisfied...
by Demand Gen Report Team | Feb 13, 2012 | Solution Spotlight
SMTP.com a global service provider of cloud-based messaging and email delivery, recently launched an email Suppression tool for its Ecosystem Service Delivery platform. The tool is designed to enhance visibility to the status and results of customers’ email...
by Demand Gen Report Team | Feb 10, 2012 | Industry News
A recent study, conducted by BtoB Magazine and commissioned by Rainmaker, identified a real opportunity in the e-commerce market, “As B2B e-commerce moves to center of the purchasing stage, B2B companies need to create a bona fide B2B store online, featuring...
by Demand Gen Report Team | Feb 10, 2012 | Industry News
“We’re proud to see DemandGen Report (DGR) flourish as a key source for professionals in the increasingly hot lead generation sector,” says Editor Andrew Gaffney. “Marketers continue to be challenged to develop a stream of unique content that helps engage...
by Demand Gen Report Team | Feb 8, 2012 | Industry News
The updated product is focused on delivering improved design functions and asset management capabilities, giving marketers optimal control over their marketing processes while executing content-based lead nurturing programs. According to Erramouspe, the company has...
by Demand Gen Report Team | Feb 7, 2012 | Demanding Views
Here is a 7-role framework to address this critical skill set. Role #1: VP of Revenue Marketing This role is the strategic leader and is laser focused on revenue results directly attributable to marketing efforts. The VP of Revenue Marketing sounds like a VP of Sales...
by Demand Gen Report Team | Feb 3, 2012 | Industry News
“One of the most pressing demand generation challenge for marketers today is managing change,” Gershik told DemandGen Report. “With the shift to a buyer-centric model of selling, marketers are having to become expert in new technologies and processes...
by Demand Gen Report Team | Feb 2, 2012 | Industry News
Franklin continued, “In 2011, a number of important actions were taken that better position each of our businesses to operate more efficiently and better compete in the changing market place. These included efforts to consolidate production processes and sales...
by Demand Gen Report Team | Jan 30, 2012 | Demanding Views
B2B marketing is in a state of constant flux. New channels, tactics and business demands are emerging on what seems like a daily basis. While there is increased adoption and maturing use of marketing automation, many marketers are still learning how — and if — their...
