by Kelly Lindenau | Sep 26, 2023 | Blog
Connected TV (CTV) advertising spend in the U.S. is expected to grow by nearly 20% by the end of 2023, and 56% of U.S. viewers watch content from CTVs. As B2B marketers prioritize engaging prospects and customers where they are and in more personalized ways, CTV is...
by Kelly Lindenau | Sep 26, 2023 | Industry News
Madison Logic, a digital ABM platform, released ABM Connected TV (CTV), a new digital channel that seeks to harness the company’s data-driven approach to more precisely target and surround buyers wherever they are. Through the debut of ABM CTV, Madison...
by Kelly Lindenau | Sep 26, 2023 | Industry News
Demandbase, a go-to-market (GTM) company, hired Kelly Hopping as its new Chief Marketing Officer (CMO) and Michael Wilczak as Chief Strategy & Development Officer. Hopping succeeds Jon Miller, who’s transitioning into the role of Chief...
by Kelly Lindenau | Sep 25, 2023 | Financial News
Pixis, a no-code AI platform, raised $85 million in a series C1 funding round led by Touring Capital. This brings the company’s total capital raised to $209 million. The Pixis platform is designed to provide a product suite that includes...
by Kelly Lindenau | Sep 25, 2023 | Industry News
Channel99, a B2B performance marketing technology provider, revealed a new solution that features a verification pixel created to help marketers understand how their programs are reaching, engaging and converting the accounts in their target markets. The pixel seeks...
by Donncha Carroll, Lotis Blue Consulting & Tom Hill, RevenueShift | Sep 25, 2023 | Demanding Views
Sales has always been a relationship game, with success usually determined by people rather than systems and technology. But in the era of remote and hybrid work, sales teams must change how they plan and execute their work to succeed in this new environment. In the...
by Kelly Lindenau | Sep 22, 2023 | Industry News
RollWorks, an account-based marketing platform, released the general availability of Hot Contacts, a new capability that seeks to provide marketers with a rolling list of sales-ready leads to supplement traditional marketing qualified lead (MQL) lists. Hot Contacts...
by Klaudia Tirico | Sep 20, 2023 | Solution Spotlight
Cassie is a consent and preference management platform that seeks to help businesses build long-term relationships with customers that engenders trust. Cassie enables businesses to collect, store and query consent and preference data. The Lowdown The average website...
by Kelly Lindenau | Sep 20, 2023 | Industry News
Acquia, the digital experience platform, released new integrations between its digital asset manager (DAM) and generative AI solutions ChatGPT and Clarifai to help practitioners quickly create on-brand, search-engine-optimized product descriptions and image alt...
by Brian Anderson, Contributing Writer | Sep 20, 2023 | Blog
Audio/video (A/V) content has revolutionized storytelling, unlocking a new dimension of engagement. As revealed in the “2023 State Of Audio/Video Content,” B2B enterprises are effectively sharing industry insights, thought leadership and case studies by leveraging...
by Kelly Lindenau | Sep 20, 2023 | Industry News
“DGR Quick Six” is a new monthly series that features one of the industry’s trendiest topics distilled into six hard-hitting questions answered by an in-the-field practitioner. This month, we’re talking all things influencer marketing. Influencer marketing...
by Kelly Lindenau | Sep 20, 2023 | Financial News
Pliable, an AI-powered SaaS platform that seeks to simplify data organization and use, entered the market with a $2.5 million seed funding round led by Resolute Ventures with participation from CEAS, Counterview Capital and more. With the capital, Pliable hopes to...
