by Kevin Tate, Clearbit | Jul 7, 2023 | Demanding Views
As marketers, we’re often trained to love all parts of the funnel equally. And in a frothy, “hyper-growth” market, many teams found that a high-enough percentage of top-of-funnel prospects were “ready to buy.” This means they didn’t pay too much attention...
by Klaudia Tirico | Jul 3, 2023 | Solution Spotlight
LinkedIn Sales Solutions (LSS) leverages the power of LinkedIn, the company’s professional network of more than 900 million members, empowering every salesperson to put buyers first. Its portfolio of solutions leverages people-powered data and insights so sales...
by Kelly Lindenau | Jul 3, 2023 | Industry News
Sequel.io, a video hosting solution, released Sequel AI, a new feature designed to repurpose videos and webinars into SEO-optimized blog posts and social content. Sequel AI was created to automatically generate transcripts, blog articles, social posts and summaries...
by Melissa Hilbert & Elizabeth Beard, Gartner | Jul 3, 2023 | Demanding Views
The business world is still adjusting to the rapid introduction of generative AI, and sales is no different. In fact, by 2025, 35% of Chief Revenue Officers (CROs) will establish a generative AI operations team in their go-to market (GTM) organization, according to...
by Kelly Lindenau | Jun 28, 2023 | Industry News
Organizations traditionally treated leads and accounts like oil and vinegar — Jon Russo, CMO of sales and marketing performance firm B2B Fusion, explained that many practitioners have a lead motion and an account motion, and they exist as two separate entities. But...
by Kelly Lindenau | Jun 28, 2023 | Case Studies
At Perceptyx, business is personal. The employee listening and people analytics company leverages its unique blend of innovative technology, professional services and consulting to help drive powerful and repeatable results for its customers. With...
by Klaudia Tirico | Jun 28, 2023 | Industry News
Validity, a provider of data quality and email deliverability solutions, announced the addition of Jeff Lundal as Chief Revenue Officer (CRO). He will work to support the company’s mission to “define and lead the sales and marketing industry with a new...
by Klaudia Tirico | Jun 28, 2023 | Industry News
Showpad, a provider of sales and revenue enablement technology, launched a set of AI innovations designed to help marketing and enablement teams deliver new content and resources more efficiently, help sales teams access quick answers and build greater selling skills....
by Klaudia Tirico | Jun 28, 2023 | Industry News
Gupshup, a global conversational engagement platform, hired Mike Donohue as SVP of Global Sales. He will be responsible for driving the company’s overall sales strategy and execution, including: Leading sales teams across regions; Nurturing and developing...
by Kelly Lindenau | Jun 26, 2023 | Solution Spotlight
Databook is a strategic relationship management (SRM) platform designed to leverage advanced AI and natural language processing to help B2B sales teams to create, manage and maintain strategic relationships at scale. Databook is fully integrated with Salesforce Sales...
by Mona Akmal, Falkon.ai | Jun 26, 2023 | Demanding Views
Even in the best economic times, business development reps (BDRs) hear “no” all day, every day. To keep their morale up, good BDR leaders excel at coaching reps through rejection, helping them build confidence and encouraging creative ways to connect with people. But...
by Kelly Lindenau | Jun 21, 2023 | Industry News
Salesloft, a sales engagement platform, launched Rhythm, an AI-powered revenue workflow platform. Powered by a proprietary, patent-pending AI engine called Conductor AI, Rhythm seeks to translate buyer behavior into prioritized action items for sales teams, with...
