by Kelly Lindenau | Jun 16, 2023 | Industry News
Kontent.ai, a headless content management system (CMS), revealed native AI capabilities to help provide complete control over content creation and management across an organization. Kontent.ai delivers what the company claims is the first and only context-aware...
by Chris Federspiel, Blackthorn.io | Jun 16, 2023 | Demanding Views
Today’s event planners have a wealth of data at their fingertips — you might even say it’s an overabundance. And while leveraging data during the event planning process is helpful (and necessary), it needs to be the right data, which is the data that lives...
by Kelly Lindenau | Jun 15, 2023 | Industry News
It’s no secret that artificial intelligence (AI) is permeating all aspects of the B2B industry, as 51% of marketers are currently using generative AI, Salesforce research found. With its promise of streamlining monotonous, time-consuming tasks, engaging with...
by Klaudia Tirico | Jun 14, 2023 | Solution Spotlight
Covideo is a market leader in video messaging, used by thousands of businesses worldwide. According to the company, Covideo was among the first providers of video email when it was founded in 2004. The Lowdown With an emphasis on personalization and personal...
by Kelly Lindenau | Jun 14, 2023 | Blog
B2B practitioners are always craving deeper insights into their target audiences: The more targeted they can make their campaigns, the better. To help deliver real-time insights into prospects actively expressing intent, NetLine, a content marketing and lead...
by Kelly Lindenau | Jun 12, 2023 | Industry News
Integrate, a provider of Precision Demand Marketing services, revealed Mobile Connect, a new app that seeks to enable B2B marketers to capture data at third-party events, field events and more. Additionally, the company released two new features, including an improved...
by Raja Walia, GNW Consulting | Jun 12, 2023 | Demanding Views
If I had a proverbial penny for every time someone talked about misalignment between sales and marketing, I’d be living in the Cayman Islands. It’s not bad that this is such a common topic; B2B organizations should notice and improve it. But while this...
by Klaudia Tirico | Jun 12, 2023 | Industry News
Quick Scoop: LinkedIn announced a new suite of tools to help marketers measure organic and paid efforts. The new suite includes the CMO Scorecard, B2B Index and B2B Leaderboard. LinkedIn unveiled a new suite of tools designed to help B2B marketers better measure their...
by Klaudia Tirico | Jun 12, 2023 | Industry News
Quick Scoop: Conga announced Simon Edwards will replace Bob Pinkerton as CFO, following Pinkerton’s retirement. Edwards will be responsible for helping drive the next phase of growth for Conga. He joins the company from ServiceMax. Conga, a revenue lifecycle...
by Klaudia Tirico | Jun 8, 2023 | Industry News
Quick Scoop: 6sense launched an AI Writer tool designed to help users create personalized, targeted email campaigns. The tool is powered by generative AI and can be trained and customized to match company branding. 6sense, an ABM platform powered by Revenue AI,...
by Kelly Lindenau | Jun 8, 2023 | Industry News
Salesforce introduced its latest generative AI product offerings at its 2023 Connections Conference, which includes the release of Marketing GPT. The AI solution is designed to help marketers automatically generate personalized emails, smarter audience segments and...
by Kelly Lindenau | Jun 8, 2023 | Industry News
At Salesforce’s 2023 Connections Conference, Conversica revealed an expanded partnership with Salesforce by integrating its generative AI-driven conversational platform with Salesforce Marketing Cloud to help marketers create an active dialogue. The...
