by Jeff Marcoux, Bombora | Apr 21, 2023 | Demanding Views
B2B brands often deploy many of the same marketing tactics as their B2C peers, but B2B faces more unique challenges. They’re trying to reach a smaller, more highly qualified audience for their products and services, and then there’s the long sales and...
by Klaudia Tirico | Apr 18, 2023 | Industry News
Quick Scoop: Digitalzone expanded its demand generation solution footprint in the U.S. and EMEA The company hired Eboni Ryan as Head of Global Marketing, Paul Noonan as Vice President of U.S. Sales and Victoria Tinsdale as Senior Director of EMEA Sales. Digitalzone...
by Kelly Lindenau | Apr 18, 2023 | Industry News
Quick Scoop: Momentum ITSMA acquired Grist. The company will infuse Grist’s thought leadership into its existing consulting, research and learning services. Through the partnership, the companies believe they can help organizations achieve more revenue growth....
by Klaudia Tirico | Apr 18, 2023 | Solution Spotlight
Gong is designed to leverage AI and machine learning to unlock the reality of customer interactions to help people and companies reach their full potential. Gong’s Reality Platform™ autonomously empowers customer-facing teams to take advantage of their most...
by Kelly Lindenau | Apr 17, 2023 | Industry News
Quick Scoop: Jifflenow and Cvent partnered to help customers enhance their scheduling options for event attendees. Together, the companies are seeking to improve their data sharing capabilities and deepen visibility into key metrics. Specific features include...
by Cynthia Price, Litmus | Apr 17, 2023 | Demanding Views
Customers have opened more than 12 billion marketing emails in 2022 — and email send volume worldwide is expected to hit more than 347 billion by the end of 2023.The channel has never been more important for businesses, topping marketers’ lists and beating out...
by Kelly Lindenau | Apr 14, 2023 | Industry News
Quick Scoop: SyncWords opened early access to its AI Live Dubbing feature. The new solution seeks to translate a speaker in a virtual or hybrid event with live voice-over in one or more languages. SyncWords, a provider of live captioning and subtitling, opened early...
by Kelly Lindenau | Apr 12, 2023 | Blog
What if I told you there’s a free online webinar series premiering in less than two weeks that provides you with the hardest hitting insights surrounding campaign optimization? Demand Gen Report’s annual Campaign Optimization Series is back for its fifth...
by Kelly Lindenau | Apr 12, 2023 | Industry News
Quick Scoop: Conga revealed its new cloud platform, Conga Revenue Lifecycle Cloud. The new offering seeks to automate key processes in revenue management. Specific features include a unified data model, an API-first architecture and the removal of limitations...
by Klaudia Tirico | Apr 12, 2023 | Solution Spotlight
FullStory’s digital experience intelligence platform is designed to help businesses continuously improve their digital customer experience across sites and apps. The platform proactively surfaces actionable insights from billions of data points, helping...
by Barbie Mattie, Forrester | Apr 7, 2023 | Demanding Views
When we were developing Forrester’s “Planning Guide 2023: B2B Marketing Executives,” we specifically evaluated our 2022 B2B marketing survey data for companies with more than 1,000 employees that grew revenue by more than 20% and compared it against companies...
by Klaudia Tirico | Apr 5, 2023 | Industry News
Quick Scoop: Former Forrester analyst Mary Shea has been appointed co-CEO of Mediafly. Shea joins Mediafly after serving as Outreach’s Chief Evangelist for two years. Shea will work alongside CEO and Co-founder Carson Conant to advance the company’s...
