by Kelly Lindenau | Oct 27, 2022 | Industry News
Inriver, a SaaS company, released inriver Channel Insights, a new digital shelf analytics (DSA) capability designed to enable all users of inriver’s product information management (PIM) solution to experience the power of DSA via self-service...
by Kelly Lindenau | Oct 26, 2022 | Blog
One of the biggest mistakes one could make on Halloween is leaving out a candy bowl encouraging trick-or-treaters to “please take one” because, well… But we want the B2B Marketing Exchange to be the coolest house on the block, so we’re willing to make that...
by Kelly Lindenau | Oct 24, 2022 | Industry News
&Open, a gifting platform, released its new On-Demand marketplace, which is curated to help businesses gift instantly and pay as they go. Unlike &Open’s enterprise offering, On-Demand allows SMBs to sign up immediately and send a gift within seconds...
by Kelly Lindenau | Oct 24, 2022 | Industry News
Intentsify, an intelligence activation platform, expanded its executive team by hiring Anudit Vikram as Chief Product Officer and General Manager, Digital. In his role, Vikram will oversee the company’s product lines, drive the strategy and execution of...
by Christina Cargulia | Oct 24, 2022 | Solution Spotlight
StackAdapt is a self-serve programmatic advertising platform that launched a new channel for in-game inventory, available globally to all users of the StackAdapt DSP. Users will receive guaranteed viewability when utilizing in-game for ad placements, along with...
by Summer Craig, Craig Group | Oct 21, 2022 | Demanding Views
Any job involves putting yourself out there and taking risks. In marketing, where practitioners move between art and science, this is especially true. The risks are calculated carefully, but the outcome isn’t guaranteed. After almost 20 years in this field, I...
by Christina Cargulia | Oct 20, 2022 | Industry News
Wistia, a video marketing platform, launched Wistia Live, a new feature that seeks to empower B2B marketers to create, host, market and analyze the impact of webinars and live events. This new addition aims to help marketers transform their single-use webinar content...
by Christina Cargulia | Oct 20, 2022 | Industry News
Seek AI, a developer of AI-powered intelligent data solutions, unveiled its new B2B SaaS platform that automates mundane, repetitive work that data professionals perform within many organizations. Seek AI allows data teams to oversee database query projects aiming to...
by Christina Cargulia | Oct 19, 2022 | Industry News
Foundry, an IDG, Inc. company and B2B media and martech provider, launched its proprietary intent data product, Foundry Intent, marking the company’s first major release since it acquired LeadSift, KickFire, Triblio and Selling Simplified. This new capability...
by Kelly Lindenau | Oct 19, 2022 | Industry News
Gong, a revenue intelligence platform, released Smart Trackers, a user-trainable AI system that seeks to provide a deep understanding of customer conversations. Smart Trackers are designed to help customer-facing teams identify deal risk and opportunity,...
by Kelly Lindenau | Oct 19, 2022 | Industry News
Mediafly, a revenue enablement platform, marked its sixth acquisition through the addition of Aptology, a talent intelligence platform. Mediafly plans to leverage Aptology’s “people data and analytics” to help sales teams remove bias and gain objective insight...
by Kelly Lindenau | Oct 19, 2022 | Case Studies
As a veteran in the automotive safety space, LHP Engineering Solutions has serviced big names in the transportation industry for more than 20 years without relying on marketing. But when the pandemic put a halt on in-person interactions and direct sales efforts, the...
