All Treats, No Tricks: Peek Inside The #B2BMX Candy Bowl

Published: October 26, 2022

One of the biggest mistakes one could make on Halloween is leaving out a candy bowl encouraging trick-or-treaters to “please take one” because, well…


But we want the B2B Marketing Exchange to be the coolest house on the block, so we’re willing to make that mistake by giving away the B2B equivalent of full-sized candy bars: Encouraging practitioners to grab as many sessions at #B2BMX as they want. For example, this year’s variety bag of sessions include:

  • Keynotes (you know this one), featuring Jay Baer, Ciara Unger, Larry Walsh and more;
  • Five tracks that encompass cutting-edge approaches to ABM, content strategy, demand gen, sales enablement and more;
  • Sponsored case studies; and
  • Hands-on workshops with some of B2B’s biggest names, such as Jeremy Hurewitz and Pam Didner.

Being that #B2BMX is centered around embracing creativity to elevate results, we want to help the B2B industry shed its “business to boring” moniker. To prove the ghouls and ghosts wrong, we’re encouraging marketers to submit their best campaign for our annual Killer Content Awards (KCA). The awards are designed to honor B2B’s most innovative, creative minds, because we know B2B is more than generic templates and dry outreach — and there’s no better inspiration than real-world examples of success.

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It also doesn’t hurt that it’s all taking place at the beautiful Phoenician Resort in Scottsdale, Ariz., and we already have a full bag of after-hours sessions, including networking cocktail hours, an opening reception and an awards ceremony to honor the 2023 KCA winners.

We don’t want to scare anyone, but our lowest ticket rate possible is set to expire today, so make sure to register ASAP! And, just like trick-or-treating is more fun with friends, we’re offering a 40% discount when attendees bring more than three of your colleagues.


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