&Open Launches New Gifting Marketplace, On-Demand

Published: October 24, 2022

&Open, a gifting platform, released its new On-Demand marketplace, which is curated to help businesses gift instantly and pay as they go. Unlike &Open’s enterprise offering, On-Demand allows SMBs to sign up immediately and send a gift within seconds without having to commit to contracts.

&Open’s SaaS platform is designed to integrate with companies’ existing workflows, enabling businesses to deliver gifts globally. Specific features of On-Demand include:

  • Intuitive performance tracking and insights to help businesses measure the impact of their gift-giving;
  • Hundreds of gift options, with more than 95% being exclusive to &Open;
  • Filtering based on interest, price point and locality that enables all companies to source locally while gifting globally to more than 120 countries; and
  • Setting up gift reasons, such as personal milestones, anniversaries and birthdays.

“Corporate gifting is broken,” said Jonathan Legge, CEO and Co-founder of &Open, in a statement. “At &Open, we’re putting the emotion back into gifting to show people they matter. For brands, that means making it easy to send thoughtful, unique gifts. With On-Demand, we’re excited to finally introduce a product that can help companies of any size build those relationships with the people that matter most to them.”

Get the latest B2B Marketing News & Trends delivered directly to your inbox!
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series