by Christina Cargulia | Jun 27, 2022 | Solution Spotlight
Casted is a podcast and video marketing platform designed for B2B marketers. The company released Casted Insights, a solution aimed to help empower marketing and revenue teams with account-level contact information and actionable engagement data across audio and video...
by Kelly Lindenau | Jun 22, 2022 | Industry News
Today’s B2B buyers are more demanding than ever before — between their preferences for independence and highly relevant information, marketers are hard-pressed to keep up with their changing desires. However, new research from global management consultancy...
by Christina Cargulia | Jun 21, 2022 | Industry News
RollWorks, an ABM platform, announced feature enhancements to double down on personalization with more granular account-level data. The RollWorks Site Visitor API helps B2B marketers better understand their anonymous website traffic to create a more tailored...
by Christina Cargulia | Jun 21, 2022 | Industry News
Gong, a revenue intelligence platform for B2B sales teams, launched a reality-based sales forecast platform designed to deliver revenue predictability by providing a complete picture of deal health and pipeline risk based on customer interactions. Gong Forecast aims...
by Christina Cargulia | Jun 21, 2022 | Industry News
Speedeon, a direct marketing and data agency, launched a new platform called AudienceMaker during the CommerceNext conference in NYC. AudienceMaker is a strategic growth platform that was designed to help brands increase their marketing ROI and democratize data...
by Christina Cargulia | Jun 21, 2022 | Solution Spotlight
Bizzabo, an event experience operation system (OS), was made to power in-person, virtual and hybrid events. The company launched an updated onsite check-in solution designed to create an enhanced, data-driven experience to power in-person events. Back-Of-The-Box...
by AJ Bruno, QuotaPath | Jun 17, 2022 | Demanding Views
Workers in almost every industry have been job-hopping in search of new opportunities, better work-life balance and higher pay. For employers, the war for high-skilled talent remains fierce. To rise to the challenge, businesses are getting creative when crafting...
by Christina Cargulia | Jun 15, 2022 | Financial News
Invoca, an AI-powered conversation intelligence platform, raised $83 million in Series F equity financing at a $1.1 billion valuation. The round was led by Silver Lake Waterman with additional participants, including Hollyport Capital, Kingfisher Investment Advisors...
by Christina Cargulia | Jun 15, 2022 | Industry News
Webex Webinars released new integrations with Eloqua and Salesforce to help marketers integrate webinars with their marketing automation and CRM platforms to gain a holistic view of a prospect’s journey and respond to leads faster. When paired with Webex...
by Kelly Lindenau | Jun 15, 2022 | Industry News
Drift, the Conversation Cloud company, welcomed Scott Ernst as its new CEO. Ernst joins the company’s executive team as Drift’s Co-founder and former CEO David Cancel steps into the role of Executive Chairman. Ernst brings more than three decades of...
by Christina Cargulia & Kelly Lindenau | Jun 15, 2022 | Industry News
Virtual events are alive and well — and perhaps there’s no better example than Demand Gen Report’s annual B2B Marketing Exchange: Next Level ABM event. Through an event that featured an impressive speaker line-up from the likes of Microsoft, Oracle,...
by Kelly Lindenau | Jun 15, 2022 | Industry News
Movable Ink, a content personalization provider, unveiled Da Vinci, an AI-driven content personalization engine designed to create a more meaningful approach to individualized content. Da Vinci leverages the power of AI to build, balance and navigate a map of a...
