Demand Gen Report

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StackAdapt Unveils App Designed for First-Party Data

StackAdapt has rolled out the first Snowflake Native App. Available on the Snowflake Marketplace, the first demand-side platform to launch a Snowflake Cortex-powered Snowflake Native App within the Snowflake ecosystem, turning...

Latest Posts

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An Inside Look At The 2024 Campaign Optimization Series

As we enter Q2, there’s no better time to revolutionize campaign strategies for unparalleled success in 2024 and beyond — and the perfect place to help you achieve those goals…

Industry News March 26

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4 Marketing Lessons From The Royal Family

Last week, Kate Middleton released a heartfelt video outlining her cancer diagnosis after weeks of speculation, and we are all hoping for a quick and speedy recovery. Prior to sharing…

Blog March 26

The Best Of Both Worlds: Combining B2C Simplicity With B2B Depth

B2B E-commerce is predicted to reach $3 trillion in the U.S. by 2027, up from $1.7 trillion in 2021. The rise in digital buying and selling illustrates the accelerated need…

Demanding Views March 26