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Demand Gen Report

CSO Gartner AdobeDemanding Views

Unlocking Sales Success: Why People Leadership is the CSO’s Secret Weapon

The evolving landscape of sales leadership has ushered in a new era— one where the chief sales officer (CSO) is no longer defined solely by their ability to drive numbers,...

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HubSpot Launches First CRM Connector for Anthropic’s Claude

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AI Use in Marketing Increasing Despite Lack of Training

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Clari, Salesloft to Merge

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AI Meets ABM: The Marketer’s Playbook for Smarter, Faster Growth

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Adobe Unveils Customer Experience Innovations At Annual Summit

At the 2024 Adobe Summit, Adobe unveiled a suite of innovations designed to deliver 1:1 personalization at scale through generative AI and real-time insights. The company’s latest products expand its…

Industry News March 29
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How To Solve The Marketing Resource Paradox & Actually Do More With Less

It’s a common understanding that adequate resources are essential for making an impact — but today’s marketing leaders often struggle with resource limitations alongside increasing pressure to drive business impact.…

Demanding Views March 29
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Canva Acquires Design Platform To Expand Visual Communication Tool Suite

Canva, a visual communication platform, acquired Affinity, a creative software suite for professional photo editing, illustration, graphic design and page layout. Through the acquisition, Canva will leverage Affinity’s solutions to…

Industry News March 28
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