Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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Popular Email Greetings & Sign-Offs
Hi readers, Did you know that 67% of marketers don't put any thought into how…
How To Fuel Your Marketing Strategy & Drive Growth With Feedback
Aired On: June 8, 2023 @ 2 PM ET / 11 AM PT Without the right…
State Of Virtual Events: Striking The Right Balance Between Physical & Online Gatherings
The state of virtual events remains strong, even as organizations and attendees become more comfortable…
The Email Marketing Funnel
Modern buyers have little tolerance for spammy, impersonal content — and email is one of…
State Of Account-Based Strategies: Practitioners Bullish On Customer Acquisition Campaigns; Focused On Improving Internal Alignment
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and…
9 Email Design Trends To Help You Gain A Design Edge Over Your Competitor’s In 2023
Email is a marketing mainstay — research shows it can generate incredible 4,200% ROI, and…
2023 Killer Content Awards: Climbing The Content Mountain
At the B2B Marketing Exchange, attendees stumbled upon a cache of content treasure — The…
How Generative AI Is Changing Marketing
The marketing landscape is continuously evolving, and businesses need to stay ahead of the curve…
Four Ways to Unlock Real Revenue Growth with (More) Buying Signals
Aired On: May 18, 2023 @ 2 PM ET / 11 AM PT Chances are, if…
What’s Working In Content Distribution & Engagement? Delivering Engaging, Thoughtful Content That Speaks To Prospects
B2B marketers are searching for ways to improve the buyer experience and better connect with…
From Office To WFH: What B2B Needs To Know About CTV Measurement
The marketing mix has shifted, and B2B looks a little different these days: The TV…
24 Dos & Don’ts Of Social Media
According to the "2023 Demand Generation Benchmark Survey," 45% of marketers will invest in their…
