Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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2016 Content Budgeting & Measurement: Key Investments & Strategies For The New Year
What are the top content marketing trends and investments for 2016? How do B2B firms…
A Lead’s Journey To Find The Right Home
With research showing that the typical B2B deal needing the approval of 5.4 decision makers,…
How ABM Impacts The Cost Of A Lead Among B2B Verticals
The cost of a lead has increased significantly this year as more marketers have opted…
Marketing Operations: A Skills Game
Organizations are always fine-tuning their marketing operations to maximize success and efficiency — making marketing…
The Complete Do-It-Yourself Guide To Account-Based Marketing
Research shows that 92% of companies recognize that account-based marketing is either “extremely or very…
Better Leads, More Revenue: The Value Of Video Marketing
From the top of the funnel to post-sale, video is proving to be a powerhouse…
6 Reasons Why Content Creation Is Still A Big Deal
While content is a common buzz word within the B2B marketing community, it doesn’t necessarily…
The Complete Guide To B2B Marketing
Whether you want to be better at lead generation, content marketing, social media, ROI reporting…
Automation And Predictive Analytics Fuel Lead Scoring Success
B2B marketers are looking to balance the scoring algorithms found in many marketing automation platforms…
Tips For Using Content To Drive Sales
Even though content marketing generates three times as many leads as traditional outbound marketing, only…
7 Segmentation Barriers To Creating An Exceptional Customer Experience
B2B marketers have a vast amount of data about their customers, but many still struggle…
How To 10x Your Content Marketing Team’s Productivity
Notice that your content team isn’t scaling like other departments within your business? While the…
