The Complete Do-It-Yourself Guide To Account-Based Marketing

Research shows that 92% of companies recognize that account-based marketing is either “extremely or very important.” However, only 20% had an ABM strategy in place for over a year.

Although ABM doesn’t look like a DIY project, it is definitely possible. This E-book will walk you through the 10 steps that make up an effective ABM strategy, including:

  • Misconceptions about account-based marketing;
  • How buyer personas impact ABM success; and
  • A thorough checklist for powerful ABM initiatives.

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