Research shows that 92% of companies recognize that account-based marketing is either “extremely or very important.” However, only 20% had an ABM strategy in place for over a year.
Although ABM doesn’t look like a DIY project, it is definitely possible. This E-book will walk you through the 10 steps that make up an effective ABM strategy, including:
- Misconceptions about account-based marketing;
- How buyer personas impact ABM success; and
- A thorough checklist for powerful ABM initiatives.
