A Lead’s Journey To Find The Right Home

With research showing that the typical B2B deal needing the approval of 5.4 decision makers, getting the right contact to the right salesperson is critical to streamlining the process and getting deals closed faster. However, many companies still rely on inefficient and outdated methods of getting leads into the hands of the proper salesperson.

This E-book aims to highlight how automating the lead assignment process can streamline marketing and sales processes, including:

  • Saving time wasted researching and assigning leads manually;
  • Starting the sales process more quickly by routing and converting leads; and
  • Cutting down on “cold-calling” existing clients.

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B2B Marketing Exchange
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Campaign Optimization Series
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