Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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Most B2B Marketers Have Attribution Models
Nearly three-quarters (74.6%) of marketers use some type of attribution model. However, just a little…
New Models For Nurturing Leads With Live Multichannel Video Marketing
You’re probably doing video marketing, but are you getting the biggest bang for your buck?…
Spending On Sales Processes Outweighs Messaging
With election season upon us, politicians aren’t the only ones who are flip-flopping on the…
Beyond Sales & Marketing Alignment
You’ve worked hard and invested heavily to get alignment between your marketing and sales teams.…
B2B Marketers Take A Full-Funnel Approach To Webinars
Webinars continue to be a hot lead generation tool. According to DGR’s 2015 Content Preferences…
8 Ways To Get B2B Demand Gen Back On Track
B2B marketers are challenged with finding the right mix of technology and budgets for successful…
The Six Strategies To Masterful Marketing
Understanding the big picture of reaching your target buyer — and leveraging systems and procedures…
The Perils Of Manual Demand Generation Processes
Even in today’s tech-savvy marketing environment, inbound and outbound demand generation processes still require a…
7 Reasons To Clean Your Data
Even if you just cleaned your database, 5% of it goes bad every month. This…
B2B Content Marketing Shouldn’t Hurt
Successful B2B marketers recognize the impact that content can have on prospects at a lower…
The Blueprint for Global Content Marketing
You’re investing heavily in your content with hopes of reaching as many people as possible.…
Steps To Building A Data-Strong Organization
For a well-rounded marketing strategy, B2B companies need a healthy flow of accurate data on…
