7 Segmentation Barriers To Creating An Exceptional Customer Experience

Published: November 16, 2015

B2B marketers have a vast amount of data about their customers, but many still struggle with their segmentation models. This infographic highlights key findings from a recent study conducted by Quarry, which focuses on seven barriers that many B2B marketers are facing when segmenting their audience to boost the customer experience.                 

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Beutler Quarry Segmentation Infographic Final OCT14

Source: Quarry

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