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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

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Demand Gen Report’s 2014 Content Preferences Survey

In Demand Gen Report's 2014 Content Preferences Survey, B2B buyers revealed that they rely are…

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17 Tips To Start The Social Selling Transformation

Social selling has become one of the most effective ways to gain insights and build…

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Strategies For Content Promotion [Infographic]

Just as important as creating a unique and valuable piece of content for your audience,…

[Infographic] Getting Started With Influencer Marketing

    Influencer marketing has generated a lot of buzz among B2B marketers lately, but…

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[Infographic] A View Of The B2B Social Media Landscape

    LinkedIn generates the most revenue; the top three platforms for brand awareness are…

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The Marketer’s Guide To Prioritizing Leads

Many B2B marketers are already familiar with the value of lead scoring, but implementing a…

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[Infographic] Using Content Marketing Strategies In B2B Emails

  To promote content and have it reach their audiences, B2B marketers use social media…

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[Infographic] The Role Of Content In Email Deliverability

  The content of your message is a primary factor in deliverability, specifically inbox placement…

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The B2B Marketer’s Field Guide To Customer Engagement

Customer engagement begins the moment a buyer spots a mention of your company on social…

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Metrics: The Key To Content Success At All Stages Of The Buying Cycle

With buyers being bombarded with more content than ever before, marketers need to create content…

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[Infographic] Five Reasons Your Awesome Content Isn’t Going Viral

  The Internet is flooded with a constant stream of information. That is why content,…

DGR TV: Daniel West, SAVO

Daniel West, Executive Vice President of Strategy & Corporate Development at SAVO, discussed the company’s…

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
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Strategy & Planning Series