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Spinning the Spend: Maximizing Control Over Budget Allocation

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While marketers were already being asked to demonstrate the ROI of their investments, they are now being challenged to show their direct contribution top-line revenue. Given the increased scrutiny on revenue generation, marketers are quickly shifting their attention from impressions and leads to opportunities and closed deals. In this new paradigm, measurement is critical as marketers need to identify inefficiencies in their current spending. To learn more, Download Here.