COVID-19 Update

How Marketing Ops Translates Strategic Goals Into Tactical Plans – Webcast

Marketing operations is the quarterback during planning season — they have the data to know what we need to do and the knowledge of our people, time and financial resources to determine how we’re going to do it. But it’s not always easy.

On September 6 at 12PM ET, a panel of marketing and operations leaders— including Lars Ahntholz of Plantronics, Gary Clinger of Workfront and Sam Melnick of Allocadia — will discuss the challenge of aligning, resourcing and tracking marketing’s contribution to corporate goals.

During the webcast, you'll learn:

  • How to align your investments in time, money and people to top-level corporate objectives;
  • Best practices for managing marketing’s contribution to strategic goals;
  • The technologies available to plan, track and measure key marketing resources; and
  • Why aligning all marketing activities with a corporate goal sets your team up for a win.

View on-demand webcast now!

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On Demand


Jessica Cross
Lars Ahntholz

Brian Anderson
Sam Melnick

Jessica Cross
Gary Clinger