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Latest In: Go-To-Market Strategy

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Securing Startup Funding A Guide to Investment Strategies and Resources for Entrepreneurs

Deeto Raises $12.5M to Transform B2B Buyer Experience

Deeto, an artificial intelligent (AI)-native platform turning authentic customer voice into an engine for growth, recently finished a…

News Brief July 22
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MNTN, ZoomInfo Partner on B2B Advertising

MNTN is partnering with ZoomInfo, a go-to-market (GTM) intelligence platform company, to help B2B marketers reach the right business…

News Brief July 14
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Infuse, Impartner Partner to Deliver Turnkey Channel Demand Programs

Infuse and Impartner have comes together in a strategic partnership designed to transform how vendors and their partners…

News Brief July 9
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Agentic AI Company Landbase Raises $30M

To support its continued investment in GTM-1 Omni, Landbase has raised $30 million in Series A funding. GTM-1…

News Brief July 1
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HG Insights Acquires TrustRadius

With an eye towards delivering the most comprehensive artificial intelligence (AI)-powered revenue growth intelligence (RGI) solutions on the…

News Brief June 24
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HubSpot Launches CRM Research Connector with ChatGPT

With over 75% of HubSpot customers using ChatGPT, the company is now offering a new tool to make…

News Brief June 10
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Mural: 85% of GTM Teams Confident in Company Collaboration

Mural’s 2025 Global Go-to-Market (GTM) Alignment Gap Index uncovered that GTM teams made up of sales, marketing, and research…

News Brief June 9
Adam Carr AI Apollo.io artificial intelligence Marcio Arnecke Product-Led Growth Product-Led Sales sales intelligence
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Apollo.io Appoints New CMO, CRO to Accelerate GTM Innovation

Apollo.io, a leading artificial intelligence (AI)-powered go-to-market sales platform, recently announced the appointments of Marcio Arnecke as Chief…

News Brief June 5
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Spend Summer Camp with #B2BMX, Demand Gen Report

School may be out for summer, but that doesn’t mean the learning stops! In fact, we’d argue it’s…

News Brief June 2
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How CMOs Can Lead with Agility and Purpose

For CMOs, finalizing the annual marketing budget is just the beginning. The real work lies in translating those…

Demanding Views May 30
advocacy Marketing Department Oktopost social media
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Oktopost: Employee Advocacy, Corporate Social Strategies Reshaping B2B Marketing

The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of…

News Brief May 28
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Gartner Survey: 73% of CSOs Prioritizing 2025 Growth from Existing Customers

A newly released Gartner survey found 73% of CSOs are prioritizing growth from existing customers for 2025. The…

News Brief May 20
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