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Latest In: Go-To-Market Strategy

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Today’s Agenda for the B2BMX Lounge at Advertising Week New York 2025

Today is the day— the B2BMX sessions at Advertising Week New York 2025 (AW NewYork) take center stage,…

Blog October 9
Agentic Workflows AI artificial intelligence Core Intelligence Databook GTM Control Center Guided Selling Platform revops Sales Ops
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Databook Launches Platform to Optimize GTM Execution, Revenue Growth

Databook has unveiled its new Guided Selling Platform that enables enterprises to build, scale, and sustain strategic relationships anchored…

News Brief October 7
Doug Winter Rob Tarkoff Seismic
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Seismic Names Former Oracle, Adobe Exec Rob Tarkoff as Chief Executive Officer

Seismic announced the appointment of Rob Tarkoff to Chief Executive Officer, effective Oct. 3. Tarkoff will assume the…

News Brief October 2
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HG Insights HG Insights’ IT Spend Report: The Ultimate 2025 B2B Market Forecast IT
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New IT Spend Report for the 2025 B2B Market

External IT spending is expected to approach $5 trillion for the first time, according to the findings of…

News Brief September 23
AI artificial intelligence Audienscope buyer signals Dmitri Lisitski Influ2 Signals Center social media
Influ2 Signals Center

Influ2 Introduces Contact-Level Buyer Intent Capabilities

Influ2 is rolling out two new products to expand the company’s contact-level buyer intent functionality and transform the…

News Brief September 15
AI AI Leapers artificial intelligence The Go-To-Market Performance Gap
Highspot ‘s The Go-To-Market Performance Gap Report Business team of two busy professionals working together using laptop computer.

Bridging the AI Performance Gap: Insights from Highspot’s GTM Report

A recently released report finds that even as artificial intelligence (AI) adoption is accelerating, there are widespread breakdowns…

News Brief September 15
alignment centralized collaboration tools GTM teams ICP ideal customer profile metrics misalignment
DV Breaking Silos

How to Fix Go-To-Market Silos

Even the strongest go-to-market (GTM) strategies can fail if teams aren’t aligned. Despite all the tools and talent,…

Demanding Views September 12
Afore Capital AI artificial intelligence FirstHand Ligature Nexus Venture Partners Olto pre-seed funding Recall Capital The General Partnership
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Olto Raises $5.1M for AI B2B Solutions

Olto has raised $5.1 million in pre-seed funding for their artificial intelligence (AI) demo engineer that enable B2B…

News Brief September 2
2025 AI Adoption Enterprise & Growth-Stage Benchmarks Report artificial intelligence enterprise Georgian Partners Growth Stage NewtonX
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Georgian Unveils AI Adoption Enterprise & Growth-Stage Report

As artificial intelligence (AI) becoming increasingly embedded across both R&D and GTM workflows, integration is varying significantly by…

News Brief September 2
AI AI agents artificial intelligence HG Insights MadKudu Revenue Growth Intelligence Fabric revops sales
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HG Insights Acquires MadKudu, Launches Revenue Growth Agentic Ecosystem

HG Insights is expanding its offerings, due in part to a recent acquisition. The California-based company has launched…

News Brief August 19
Adauris AI artificial intelligence GTM-1 Omni Landbase
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Landbase Acqusition Offers Expansion into Inbound Marketing

Agentic artificial intelligence (AI) company Landbase has acquired Adauris, the startup creating custom intent signals through content generation,…

News Brief August 18
Madison Logic zoominfo
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Madison Logic, ZoomInfo Announce Strategic Partnership

Madison Logic and ZoomInfo announced this morning they are entering into an agreement that will combine industry-leading go-to-market (GTM) intelligence solutions for a…

News Brief August 14
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