HubSpot Launches CRM Research Connector with ChatGPT
With over 75% of HubSpot customers using ChatGPT, the company is now offering a new tool to make…
News Brief June 10
Latest In: Go-To-Market Strategy
Mural: 85% of GTM Teams Confident in Company Collaboration
Mural’s 2025 Global Go-to-Market (GTM) Alignment Gap Index uncovered that GTM teams made up of sales, marketing, and research…
News Brief June 9
Apollo.io Appoints New CMO, CRO to Accelerate GTM Innovation
Apollo.io, a leading artificial intelligence (AI)-powered go-to-market sales platform, recently announced the appointments of Marcio Arnecke as Chief…
News Brief June 5
Spend Summer Camp with #B2BMX, Demand Gen Report
School may be out for summer, but that doesn’t mean the learning stops! In fact, we’d argue it’s…
News Brief June 2
How CMOs Can Lead with Agility and Purpose
For CMOs, finalizing the annual marketing budget is just the beginning. The real work lies in translating those…
Demanding Views May 30
Oktopost: Employee Advocacy, Corporate Social Strategies Reshaping B2B Marketing
The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of…
News Brief May 28
Gartner Survey: 73% of CSOs Prioritizing 2025 Growth from Existing Customers
A newly released Gartner survey found 73% of CSOs are prioritizing growth from existing customers for 2025. The…
News Brief May 20
OneShot.ai Launches GTM platform Execution OS
Companies over the last year and a half have developed “AI digital workers” to replace headcount to provide…
News Brief May 12
3 B2B Sales and Marketing Trends Reshaping Buyer Demand
Integration of AI across channels. Purpose-Built Enterprise LLMs. Demand for personalized content. A questionable first quarter start to…
Demanding Views May 2
Demandbase Unveils Marketplace and Developer Portal
Demandbase has made available its Marketplace and Developer Portal, a hub for integrations and partners built to simplify…
News Brief April 28
Why Localized Strategies Are So Much More Than Translations
“Should we translate our ads?” Working at a global B2B marketing agency, this is a common question, particularly…
Demanding Views April 25
AI’s Role in Optimizing the Marketing Funnel
The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of…
Demanding Views April 18
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
