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Lead Nurturing

Prospects go through multiple touch-points before becoming buyers. This section covers the latest tools, trends and strategies B2B marketers are using to effectively nurture leads through the sales funnel.

Source: Salesfusion

Salesfusion Aims To Provide All-Inclusive Marketing Automation Platform

Salesfusion, which was recently acquired by SugarCRM, aims to provide an all-you-need marketing automation solution for mid-sized marketing teams. It includes highly intuitive campaign builders, advanced automations and in-depth reporting designed to help marketers streamline campaign creation, understand engagement, improve conversions and drive more revenue.
Best Practices In Automated Lead Management

Best Practices In Automated Lead Management

If you’re frustrated with the quality of leads that you’re getting from marketing, you’re not alone. According to a CEB study, 49% of sales reps actually ignore more than half of marketing leads. And no wonder. Gleanster Research estimates that only 25% of marketing leads are worth passing along to…
Salesforce Executive Talks Demand Gen Evolution, Top Channels

Salesforce Executive Talks Demand Gen Evolution, Top Channels

In an exclusive interview with Demand Gen Report, Nate Skinner, VP of Marketing for Salesforce Pardot, shares his thoughts on the evolution of demand generation, top channels for success and more. This interview is part of the What's Working In Demand Generation In 2019 Special Report. Demand Gen Report: How…
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