Lead Nurturing

Prospects go through multiple touch-points before becoming buyers. This section covers the latest tools, trends and strategies B2B marketers are using to effectively nurture leads through the sales funnel.

Using Video To Overcome Email Nurturing Spam

It continues to amaze me as a marketer to hear that 67% of the buying process is over before a buyer is ready to talk to the sales team. The marketing team is responsible for educating and nurturing a prospect during that period of time.
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