Lead Nurturing

Prospects go through multiple touch-points before becoming buyers. This section covers the latest tools, trends and strategies B2B marketers are using to effectively nurture leads through the sales funnel.

Delivra Unveils Drip Campaign Builder To Streamline Nurturing

Email marketing service provider Delivra has launched the Drip Campaign Builder toll for its email marketing platform. The feature is designed to provide users with the tools to schedule lead nurturing email campaigns, as well as help determine the types of emails to send based on the subscriber’s actions.

LinkedIn To Phase Out Lead Accelerator Product It Acquired From Bizo

LinkedIn plans to shutter its Lead Accelerator product in the first half of 2016, the company announced in its fourth quarter earnings call. LinkedIn Lead Accelerator was created last February, following the company’s 2014 acquisition of Bizo. The move will cost the company $50 million.

Spinnaker Sees 250% Conversion Lift With Act-On Software

Many B2B marketers face challenges when it comes to lead nurturing and segmentation, expecially as their databases expand to attract more prospects and growt their market share. Supply chain services company Spinnaker Management Group chose to tackle the issue with the help of Act-On Software — leading to a 250%…
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