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Revenue Strategies

B2B marketers need to make measurable and repeatable contributions to influence pipeline performance and help close business. This section highlights news, announcements and advancements in revenue performance management.

Validity To Acquire Return Path

Validity, a Salesforce data integrity solutions provider, has entered into a definitive agreement to acquire Return Path, an email deliverability platform. Terms of the deal were not disclosed.

SalesLoft Closes Series D Funding Round With $70M

SalesLoft, a sales engagement solutions provider, raised $70 million in a Series D funding round led by Insight Partners. HarbourVest Partners, Emergence Capital and LinkedIn also participated in the round, which brings the company’s total funding amount up to $145 million.
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