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Revenue Strategies

B2B marketers need to make measurable and repeatable contributions to influence pipeline performance and help close business. This section highlights news, announcements and advancements in revenue performance management.

Tips For Building & Leading A Marketing Team From A Hands-On CMO

Building a marketing department from the ground up is difficult, especially one that can scale as the company grows. But it’s possible if you have the proper foundation — even if you’re the sole person on the marketing team. Ellie Mirman, CMO of the market and competitive intelligence company Crayon, has a wealth of experience with building scrappy marketing teams from the ground up — all while working in the…

Kabbage To Acquire Radius Intelligence

Kabbage, a financial technology company for small businesses, has agreed to acquire Radius Intelligence, a small-business customer data platform for B2B revenue teams. Following the acquisition, Kabbage will gain insights into more than 20 million small businesses in the U.S., positioning the company to better understand and serve the market.…

AdRoll Group Rebrands As NextRoll, Unveils Marketing Platform Services

AdRoll Group, known for its services RollWorks and AdRoll, has rebranded itself as the marketing and technology company NextRoll, Inc. The company has also launched NextRoll Platform Services, a marketing technology and data stack designed to help improve demand generation and audience engagement via their marketing technology, data and channels.

Mediafly Completes Acquisition Of iPresent

Mediafly, a sales enablement and content management platform, has acquired UK-based sales enablement platform iPresent. The acquisition aims to provide Mediafly users with a range of offerings — such as workshops and advisory services, ROI and TCO calculators, CRM integration and content and sales readiness tools. Terms of the deal…

INBOUND 2019: Experience Disruption Key To Streamlining B2B Go-To-Market Strategies, Boosting Customer Satisfaction

Innovation and disruption in the technology sector are soaring, but customer experience continues to falter. Research from B2B International shows that only 14% of large B2B companies are truly customer-centric. However, progressive companies that have seen great success over the past couple of years are focusing on disrupting the customer…
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