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Revenue Strategies

B2B marketers need to make measurable and repeatable contributions to influence pipeline performance and help close business. This section highlights news, announcements and advancements in revenue performance management.

Salesforce Unveils Revenue Cloud To Help Orgs Enhance Revenue Growth

Salesforce has launched Revenue Cloud, a solution designed to help companies connect their sales, operations, partner and finance teams for accelerated revenue growth and improvement across every channel. The solution aims to help organizations to better invest in the channels and methods that drive revenue. Revenue Cloud is designed to…

Alida Appoints David O’Malley As New CRO

Alida, a customer insights provider and formerly Vision Critical, has appointed David O’Malley as Chief Revenue Officer of their CXM platform, aiming to accelerate its growth in the customer experience management market. The news follows Alida’s rebrand and launch of its new CXM platform.
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