Revenue Strategies

B2B marketers need to make measurable and repeatable contributions to influence pipeline performance and help close business. This section highlights news, announcements and advancements in revenue performance management.

Measurement And Revenue Optimization Has Officially Arrived, As Dedicated Gathering Launches In San Fran

Next week, I’ll be heading to one of the first conferences for B2B marketers to focus exclusively on measurement and revenue optimization. Circulate 2017, taking place Sept. 14-15at the W San Francisco, will bring together thought leaders and practitioners from different roles — all with the common interest in measuring and optimizing marketing and sales performance.

InsideView Introduces Insights Enterprise For Microsoft Dynamics Customers

Insights Enterprise by InsideView brings targeting intelligence directly into Microsoft Dynamics CRM and 365, whether online or on-premises, as if it was a native part of the application. Targeting Intelligence is designed to deliver company and contact data, news and social insights, and connections so sellers and marketers know who…

Akoonu Debuts Platform For Account-Based Sales

Akoonu for Sales aims to make sales representatives more productive by reducing manual data entry and improving visibility into buyers and their behaviors. For Sales Management, the product provides streamlined workflows to optimize Sales Pipeline and Deal Review meetings.

Bizible Debuts Revenue Planning Product With Machine Learning

Bizible announced it has launched a revenue planning solution that incorporates machine learning capabilities. The new solution, which relies on proprietary algorithms, enables B2B marketers to do channel mix modeling and forecasting dynamically using historical data and various “what if scenarios.”
Subscribe to this RSS feed