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Data And CX Among Top Challenges Marketing Leaders Face Today

CMOs and senior marketing leaders today continue to be challenged across the board, from driving big picture vision and technology transformation to guiding teams toward improvement in areas such as content creation and campaign execution. I recently had a glimpse at the data behind Forbes Media’s CMO as Culture Warrior: The 8 Essential Characteristics of High Performing Marketing Leaders report. The report focuses on the essential characteristics of successful marketing leadership, but what I found particularly interesting were some of the more quantitative numbers the publisher gathered.

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SMBs: 5 Tips To Get Started With Marketing Automation

SimonGrabowskiGetResponseWith the emergence of marketing automation software specifically designed for small businesses, the technology is finally scaling among SMBs. In fact, according to Gartner, 98% of all SMBs are looking at marketing automation for the first time. But, for these first-timers, the landscape of options and figuring out how to implement them can be overwhelming. So, it’s helpful to ask a simple question — what makes a successful marketing automation strategy?

The Evolution Of Inside Sales: How Tech And Behavioral Data Help Boost Buyer Engagement

Technology advances and shifting buyer preferences are elevating the inside sales role within B2B organizations, enabling reps to engage in contextual, relevant and timely conversations with prospects throughout the customer journey. A recent report from Forrester Research shows that an increase in demand driven by the marketing team has many B2B companies looking for tech alternatives that automate the aspects of the inside sales role that take up the most time and resources.

Study: Technology Marketers Make Progress With Content Marketing Strategy

1CMIWhile most technology marketers have embraced content marketing, their practices have changed over the past year, resulting in lower overall effectiveness this year compared with 2015. A study released by the Content Marketing Institute, titled: B2B Technology Content Marketing 2016: Benchmarks, Budgets, and Trends—North America, shows that even though the effectiveness of the practice has decreased from 34% last year to 30% this year, technology marketers are still making progress in content marketing.

MarTech 2016: Marketing Technology Ecosystem Expands To 3,500 Companies

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The number of technology vendors that provide platforms and tools for marketers has exploded in the past 12 months to an estimated 3,500 companies total, according to Scott Brinker, Publisher of chiefmartech.com, who announced the new tally and accompanying infographic during his keynote address at MarTech in San Francisco. That is a more than 50% increase in solution vendors compared to the 2015 infographic, which counted 1,876 companies.

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