Latest In: technology

alignment Data analytics Data management Data Quality Gartner IT Marketing technology
Why Marketing & IT Alignment Is Mission Critical For Success

Why Marketing & IT Alignment Is Mission Critical For Success

As technology advances and strategies mature, Gartner research found that marketing teams are starting to find themselves slightly…

Industry News January 10
event marketing event technology personalization SaaS seed funding technology
Event Marketing Platform Samaaro Raises Seed Funding

Event Marketing Platform Samaaro Raises Seed Funding

Samaaro, a B2B event marketing SaaS platform provider, raised a seed funding round led by SucSEED Indovation Fund…

Financial News January 3
budget economic downturn Forrester go to market GTM investment Mike Pregler sales Sales Enablement sales productivity technology
Experiment, Invest & Refine GTM: How To Maximize Sales Productivity

Experiment, Invest & Refine GTM: How To Maximize Sales Productivity

Arguably, sales teams are the most affected by the economic downturn. With budgets tightening across the board, it's…

Industry News December 14
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series