Latest In: Influ2

advertising buyer engagement customer engagement Influ2 personalization personbased advertising targeting
Influ2 Introduces End-To-End Revenue Marketing Engine

Influ2 Introduces End-To-End Revenue Marketing Engine

Influ2 is a person-based advertising engine that is designed to allow users to engage with decision-makers by name…

Solution Spotlight January 2
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Using The Power Of Marketing To Unlock Net Revenue Retention In Your Organization

Using The Power Of Marketing To Unlock Net Revenue Retention In Your Organization

Blood, sweat, tears and a whole lot of financial investment is needed to win new logos in SaaS…

Demanding Views November 27
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Convince, Conquer, Convert: The Basics Of Modern Advertising

Convince, Conquer, Convert: The Basics Of Modern Advertising

Conventional wisdom holds that you have seven seconds to make that crucial first impression, but the digital age…

Demanding Views November 11
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How To Stretch Your Marketing Budget With Person-Based Advertising

How To Stretch Your Marketing Budget With Person-Based Advertising

Marketing professionals are probably tired of hearing that they must “do more with less.” This common refrain has…

Demanding Views October 7
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The New Rules Of B2B Advertising: Influ2 CEO Discusses The Power Of Ad Targeting & Personalization

The New Rules Of B2B Advertising: Influ2 CEO Discusses The Power Of Ad Targeting & Personalization

Let's face it, no one expected in-person events and gatherings to still be (somewhat) on hold in 2022,…

Industry News January 5
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Influ2 Raises $8M In Series A Funding

Influ2 Raises $8M In Series A Funding

Influ2, a person-based advertising (PBA) platform provider, secured $8 million in Series A funding led by Rally Ventures.…

Financial News October 26
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Influ2 Unveils New Audience Discovery Capabilities

Influ2 Unveils New Audience Discovery Capabilities

Influ2, a B2B person-based marketing platform, unveiled Audience Discovery, a new feature designed to uncover target accounts based…

Industry News August 13
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Nvidia Achieves 89% Account Match Rate With People-Based Approach

Nvidia Achieves 89% Account Match Rate With People-Based Approach

Nvidia, a multinational computer and systems technology provider, wanted to build a cohesive revenue marketing and sales cycle…

Case Studies March 31
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Increasing Leadership Expectations Fuel Account Targeting, Alignment Initiatives For B2B CMOs

Increasing Leadership Expectations Fuel Account Targeting, Alignment Initiatives For B2B CMOs

With expectations from the CEO and the boardroom continuing to increase, B2B CMOs are deepening their focus on…

Industry News November 14
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Influ2’s Behavioral Scoring Tool Aims To Help Identify Highly Interested Decision-Makers

Influ2’s Behavioral Scoring Tool Aims To Help Identify Highly Interested Decision-Makers

Influ2 Behavioral Scoring is designed to measure the interests of people based on their interaction with ads, enabling…

Solution Spotlight November 1
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Influ2 Aims To Provide Next-Level ABM With Person-Based Advertising

Influ2 Aims To Provide Next-Level ABM With Person-Based Advertising

Influ2, a person-based marketing platform, is positioned to help B2B companies engage with enterprise decision makers via targeted,…

Solution Spotlight October 22
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Why Account-Based Marketing Has Failed – And How We Can Fix It

Why Account-Based Marketing Has Failed – And How We Can Fix It

For the last few years, account-based marketing (ABM) has been the go-to solution for B2B marketers who have…

Demanding Views May 21
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