As we look to the coming year, Demand Gen Report will publish a series of predictions for 2014 from industry leaders.
By Tony Zambito
Like a runaway train, B2B buyers continue to evolve and reshape their buying behaviors. They are adapting to new channels as well as technologies to solve critical problems, reach goals, and accomplish more. My conversations with B2B marketing and sales leaders indicate that it will be tougher for B2B marketing and sales teams to keep pace in both customer acquisition and retention.
- Published in Demanding Views