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Choosing A Marketing Automation Consultant: A Step-By-Step Guide


LeadMD E-Book drop shadow 200pxMarketing automation is an engine that drives remarkable revenue growth for companies that use it effectively. Unfortunately, many firms struggle to put the pieces together when they invest in marketing automation.

This E-book, presented by LeadMD in conjunction with Demand Gen Report, offers a solution to this challenge. It explains how the right marketing automation consultant can unleash the full power of your technology investments, and it will show you how to pick the right consulting partner for your business needs.

Get The Facts About Customer Lifecycle Marketing

B2B marketers know that it's important to stay focused on generating new leads and revenue. But more marketers today are also discovering new opportunities in marketing to existing customers.

This new study, The Next Generation Of Lifecycle Marketing, reveals just how important this trend has become. Download this free report and get important insights into:

  • Published in Research

Infographic: 2012 Content Marketing Trends


Nearly 90% of B2B marketing organizations used content marketing in 2012 – more than SEO, events or traditional advertising. These and other 2012 content marketing trends are illustrated in this week's infographic, provided courtesy of Curata.

SiriusDecisions Focuses On Multi-Channel Lead Sourcing With New 'Demand Waterfall' Model


SiriusDecisions
yesterday unveiled an update to its proprietary Demand Waterfall, a model designed to unify sales and marketing teams and to establish closed-loop processes. The research firm shared the new model at the SiriusDecisions Summit, held this week in Scottsdale, Ariz.

The new model focuses on managing leads sourced across a variety of channels, including sales, marketing and teleprospecting.

“The waterfall represents a shared process between sales and marketing,” said Jay Gaines, Group Director at SiriusDecisions. “When organizations create demand, there are so many things that happen. It’s like an assembly line, and if someone in the middle of that assembly line isn’t doing what they should do, then all the effort at the other end is wasted because people aren’t getting the information they need to do their job effectively.”

DemandGen Report Honors Revenue Performance Drivers With 2011 Sales & Marketing Alignment Awards


SMAA-3DemandGen Report (DGR), a targeted e-media publication covering strategies and solutions that help companies better align sales and marketing, is honoring 10 BtoB organizations that have utilized automation tools and tactics in its third annual Sales & Marketing Alignment Awards.

Hasbrouck Heights, NJ (PRWEB) June 30, 2011

DemandGen Report (DGR), a targeted e-media publication covering strategies and solutions that help companies better align sales and marketing, is honoring 10 BtoB organizations that have utilized automation tools and tactics in its third annual Sales & Marketing Alignment Awards.

  • Published in News
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