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Increasing Programmatic Spend Highlights Issues Across The Ad Ecosystem

Vikram A HighResWith the rise of data-driven marketing and campaign automation, programmatic advertising has become more prevalent among savvy marketers. It has moved from being a novelty to a mature industry standard. Recent research found that 63% of B2B marketers said they are buying or selling advertising programmatically. While that number is comparable year-over-year, spend among those using programmatic continues to rise, with 61% of marketers saying they will increase spending in the coming year.

MultiView Launches New B2B Marketing Insights Solution

VisitorViewDigital marketing solutions provider MultiView has released VisitorView, a data analytics solution for B2B companies that was previously only available to MultiView programmatic advertising customers. The solution is designed to show what companies make up a company’s traffic and activity to help them refine marketing strategies and tactics, as well as guide sales to interested prospects.

LinkedIn Unveils Programmatic Advertising For Display Ads

linkedin display ad imageAfter seeing success with its programmatic efforts for sponsored content, LinkedIn announced that it is preparing to offer advertisers the option to buy display ads for desktop devices. This new offering will enable marketers to purchase display ads programmatically through an Open Auction or through LinkedIn Private Auctions, giving users the tools required to better target their ideal prospects through the social network.

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