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Navigating Gartner’s Digital Marketing Transit Map

Gartner Transit MapPlotting a digital marketing strategy can prompt even some of the savviest B2B marketers to ask for directions. Gartner recently unveiled its digital marketing transit map to provide a framework for marketers to develop a strategy, improve operations and plan initiatives.

One of the hurdles of marketing technology is that most organizations have acquired much of their technologies individually, so there is no plan in place regarding how they will connect, according to Andrew Frank, VP and Distinguished Analyst at Gartner, in an interview with Demand Gen Report. He said this challenge led to the creation of the map, which was developed over the course of the past year, to help facilitate communication between marketing and IT.

It's The End of the Funnel As We Know It


OD calendar templateThe signs of change are everywhere. With the Salesforce acquisition of ExactTarget and Oracle’s acquisition of Eloqua, the lines between CRM and marketing automation are disappearing. At the same time the roles and expectations of sales and marketing teams are being re-written. 

Rather than simply driving and managing leads in the upper funnel, progressive companies are discovering a new hourglass model aimed at both accelerating customer acquisition and strengthening customer retention. 

Choosing A Marketing Automation Consultant: A Step-By-Step Guide


LeadMD E-Book drop shadow 200pxMarketing automation is an engine that drives remarkable revenue growth for companies that use it effectively. Unfortunately, many firms struggle to put the pieces together when they invest in marketing automation.

This E-book, presented by LeadMD in conjunction with Demand Gen Report, offers a solution to this challenge. It explains how the right marketing automation consultant can unleash the full power of your technology investments, and it will show you how to pick the right consulting partner for your business needs.

Get The Facts About Customer Lifecycle Marketing

B2B marketers know that it's important to stay focused on generating new leads and revenue. But more marketers today are also discovering new opportunities in marketing to existing customers.

This new study, The Next Generation Of Lifecycle Marketing, reveals just how important this trend has become. Download this free report and get important insights into:

  • Published in Research

Infographic: 2012 Content Marketing Trends


Nearly 90% of B2B marketing organizations used content marketing in 2012 – more than SEO, events or traditional advertising. These and other 2012 content marketing trends are illustrated in this week's infographic, provided courtesy of Curata.

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