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You Are What You Measure: The New Reality For B2B Marketers

You Are What You Measure: The New Reality For B2B Marketers

An emphasis on measurement is hardly a new trend in marketing. The explosion of web analytics, followed by…

Blog January 10
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Pinterest Unveils Data Analytics Tool For Businesses

Pinterest has rolled out Pinterest Web Analytics to offer marketersinsights into how visitors are interacting with pins that…

Industry News March 19
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Demandbase Secures U.S. Patent Protecting Methods For Identifying Web Site Visitors

Demandbase, which offers a real-time targeting and personalization platform, received a U.S. Patent that protects the processes used…

Industry News February 4
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ExactTarget Acquires Pardot And iGoDigital

ExactTarget yesterday announced plans to acquire marketing automation solution provider Pardot and e-commerce personalization solution provider iGoDigital. ExactTarget…

Industry News October 12
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Infusionsoft Unveils Major Update To Its Small-Business Sales And Marketing Suite

Sales and marketing software vendor Infusionsoft today announced a major update to its flagship software platform, including updates…

Industry News April 2
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