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Openprise Unveils Data Quality Assessment Tool

shutterstock 170469515Data automation solution provider Openprise has launched Openprise Data Diagnostic, a free tool that offers a quantitative assessment of a company’s marketing data in Marketo and determines whether or not it is ready for advanced marketing initiatives, such as marketing automation, account-based marketing (ABM) and predictive analytics.

The tool can be integrated with Marketo to evaluate a company’s entire data set. It then provides an overall data quality score and detailed report of any issues, including duplicate leads and contacts, missing location information and incorrect email addresses.

"Many marketers know that their poor data quality has hurt their ability to score leads accurately and precisely segment their database to run successful campaigns,” said Ed King, CEO of Openprise, in an interview with Demand Gen Report. “Now, with Openprise Data Diagnostic, data-driven marketers can find out exactly where they stand, and they can use this data to build a compelling business case for a project to clean up their data."