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SalesLoft Debuts New Mobile App, Machine Learning & Reporting Capabilities At Annual Rainmaker Conference

SalesLoft, a sales engagement platform, announced the launch of a new mobile app, machine learning capabilities and a new reporting framework at the company’s annual Rainmaker conference in Atlanta, Ga. The new features are designed to help companies uncover insights and embed intelligence into their SalesLoft platform and CRM to optimize their sales performance and achieve new levels of engagement with prospects.

The new mobile app is designed to securely extend all SalesLoft capabilities and enable sales reps to make, record and log calls directly from their iOS device. Users are positioned to add contacts to cadences and receive push notifications as soon as customers engage in a cadence, communications or any other tracked actions.

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Another new feature, Hot Leads, fuels workflows with AI to help reps prioritize engaged contacts. This aims to help users focus their efforts on connecting with the right people at the right time. SalesLoft also launched expanded machine learning capabilities to help reps in their personalization efforts. It includes a new seniority model that can recognize a person’s position in the organization and place them into the ideal persona-based cadence.

Finally, a new reporting framework that offers access to native analytics and reporting in SalesLoft and within Salesforce. An open data API allows users to create real-time custom reports, data visualizations and configurable dashboards within business intelligence tools, according to the company.

“I believe sales is about relationships, and sales engagement is essential to building those relationships,” said Butler Raines, VP of Product for SalesLoft, in a statement. “Through data science, meeting intelligence, and efficient account-based workflows, SalesLoft lets you focus on what matters most: building relationships and solving customers’ problems.”

In addition to the new products and features, SalesLoft also announced an extension into the Microsoft Dynamics and SAP C4C ecosystems in an effort to provide users of both CRM platforms the ability to deliver better customer experiences.

“We have seen a sizeable increase in CRM demand beyond the Salesforce ecosystem,” said Sean Ketser, VP of Platform Strategy at SalesLoft, in a statement. “SalesLoft is excited to enable organizations running on SAP C4C and Microsoft Dynamics to better serve their customers.”