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Next Version Of Microsoft Dynamics Will Focus On Marketing Integration, Mobile

Microsoft LogoMicrosoft is set to release the latest version of its Microsoft Dynamics CRM platform this fall that will focus on integrating its CRM with the MarketingPilot marketing solution it acquired last year. While many industry observers have speculated that Microsoft is shopping for a marketing automation vendor, this move could be an indication that the company will instead look to bolster its current marketing automation technology.

The company has not disclosed any precise details of the new features that will be available, but company officials noted that the changes will center around developing a personalized experience for consumers through improved marketing automation and mobile access.

A Year After Acquisition By Silverpop, CoreMotives Adds 270 Customers, Billings Up 136%

silverpop coremotivesSince being acquired by Silverpop a year ago, CoreMotives has increased billings by 136% and added more than 270 customers, bringing the total to 1,500 brands currently using the tool to deliver marketing campaigns from within Microsoft Dynamics CRM.

Demand Gen Report spoke with Rhett Thompson, Co-Founder of CoreMotives, and Ellen Valentine, Product Evangelist for Silverpop, about the status of the partnership and the future.

Marketo Launches Integration With Microsoft Dynamics CRM


Marketo
today announced Marketo for Microsoft Dynamics CRM 2011, an integrated Revenue Performance Management (RPM) solution focused on increasing pipeline performance, improving sales effectiveness and optimizing sales and marketing investments. The solution will be unveiled at the 2012 Microsoft Convergence Conference, being held March 18-21 in Houston.

Microsoft Dynamics CRM customers will be able to purchase and implement the entire Marketo product line later this year. The integrated offering is aimed at helping B2B marketers break down the silos between marketing and sales, treating revenue as one continuous process and eliminating gaps among teams. According to Marketo Chief Revenue Officer Paul Albright, connecting sales and marketing teams has become a critical part of managing the revenue process.

Brainshark Connector For Microsoft Dynamics CRM Streamlines Delivery Of Sales Enablement Content


Brainshark, Inc
., a provider of online and mobile video presentations, recently introduced the Brainshark Connector for Microsoft Dynamics CRM. Through Brainshark’s integration and partnership with Microsoft, Microsoft Dynamics CRM users can take advantage of Brainshark to improve the quality and effectiveness of their sales communications.

Brainshark’s cloud-based software enables organizations to create online video presentations by adding elements such as voice, video clips, survey and test questions, and attachments to PowerPoint decks and other static documents. This video content is then automatically formatted for optimal viewing on desktop and laptop computers, smartphones and tablets.

Marketo Launches Integration With Microsoft Dynamics CRM


Marketo
today announced Marketo for Microsoft Dynamics CRM 2011, an integrated Revenue Performance Management (RPM) solution focused on increasing pipeline performance, improving sales effectiveness and optimizing sales and marketing investments. The solution will be unveiled at the 2012 Microsoft Convergence Conference, being held March 18-21 in Houston.

Microsoft Dynamics CRM customers will be able to purchase and implement the entire Marketo product line later this year. The integrated offering is aimed at helping B2B marketers break down the silos between marketing and sales, treating revenue as one continuous process and eliminating gaps among teams. According to Marketo Chief Revenue Officer Paul Albright, connecting sales and marketing teams has become a critical part of managing the revenue process.

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