Oracle Introduces New AI-Powered Capabilities To Help Boost Sales
Oracle revealed new artificial intelligence (AI) capabilities within Oracle Fusion Cloud Customer Experience (CX), which are designed to automate…
Industry News April 25
Latest In: Oracle
Oracle Releases Next Generation Of Fusion Sales App
Oracle revealed the next generation of Oracle Fusion Sales, a sales automation application designed to identify high-quality sales opportunities…
Industry News July 27
#B2BMX Takes ABM To The Next Level With Renewed Focus On Account Targeting & Engagement
Account-based marketing (ABM) established its place as a business imperative, with many modern B2B organizations doubling down on…
Industry News June 2
Oracle Announces New CX Platform Updates
Oracle Customer Experience (CX) updated its Oracle Marketing, Oracle Sales and Oracle Service platforms to accelerate users' sales…
Industry News February 12
PROS Appoints Former Oracle Exec As SVP Of Global B2B Sales
PROS, a provider of AI-powered solutions, hired Sherry Lautenbach as its new SVP of Global B2B Sales. In…
Industry News January 13
Coronavirus Concerns Cancel Many Spring Marketing Conferences
While Spring normally marks the start of conference season in the marketing community, concerns around the coronavirus outbreak…
Industry News March 6
#B2BMX: Harnessing AI To Power Customer Engagement; Having A Media Brand Mindset For Content
B2B marketers react to the thought of artificial intelligence (AI) in different ways, said Pam Didner of Relentless…
Industry News February 27
Oracle Unveils Updates To Customer Data Platform, Data-Driven Cloud
Oracle has released updates to CX Unity, the company's enterprise-class customer data management platform, as well as new…
Industry News September 17
Microsoft And Oracle Partner To Connect Cloud Capabilities
Microsoft and Oracle released a new cloud partnership that is designed to help customers run workloads and seamlessly…
Industry News June 6
Demandbase Introduces Ecosystem For ABM Tech Integrations
Demandbase has launched the Demandbase ABM Ecosystem, which is designed to expand ABM from single-vendor solutions to include…
Industry News May 8
Oracle Exec Discusses Marketing Cloud Updates, DataFox Acquisition & Blurring The Line Between B2B & B2C
During its Modern Customer Experience conference, Oracle unveiled new features for its Marketing Cloud. The updates to Oracle…
Industry News March 27
MRP Unveils Oracle Marketing Cloud Integration To Enable Account-Focused Email Marketing
MRP, a predictive customer acquisition platform, announced that it has partnered with Oracle Marketing Cloud to integrate its…
Industry News January 23
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Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
