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Walker’s Customer Intelligence Platform

Walker placeitWalker is a customer intelligence technology and consulting firm offering solutions designed to help B2B marketers achieve their business objectives through predictive analytics, surveys and consultation.

FEATURES/FUNCTIONS

The company’s CX platform positions marketers to identify, address and improve customer experiences to:

  • Achieve higher growth rates;
  • Attain higher levels of customer retention;
  • Differentiate their offering; and
  • Boost employee engagement.

COMPATIBILITY

Walker is compatible with Salesforce.

PRICING

Click here to contact Walker for a consultation request.

COMPETITIVE POSITIONING

Walker intends to provide insight to help marketers have a better understanding of their current market position and develop more effective strategies going forward.

The solution positions users to grow a customer base that is loyal and more profitable.

Walker offers solutions aimed at increasing customer retention, improving growth rates, pinpointing key process improvements and managing strategic accounts.

CONTACT INFORMATION

Walker Headquarters
301 Pennsylvania Parkway
Indianapolis, IN 46280
317-843-3939
This email address is being protected from spambots. You need JavaScript enabled to view it.

Cintell Launches Cloud-Based Persona Platform

Cintell announced the general availability of its cloud-based customer intelligence platform. The SaaS application positions B2B marketers to create, manage and share digital personas throughout their organizations.

“Most companies have their buyer personas in a PDF or a word document,” said Katie Martell, CMO and Co-founder of Cintell, in an interview with Demand Gen Report. “A cloud-based persona solution enables for the sharing of personas among the sales, marketing and content teams.”

In addition, the online personas can be integrated with marketing and sales automation tools, Martell noted. This enables marketers to refine their personas based on data from customer databases.

The SaaS persona platform is designed to help marketers:

Build Custom Models. The Cintell platform is designed for both new and experienced users who can leverage the pre-built, easy-to-use persona wizard informed by industry experts, or a fully customizable template-builder. Cintell supports an unlimited number of custom fields and field types, positioning users to manage complex buyer personas.

Understand The Full Buying Committee. B2B technology purchases involve multiple individuals with distinct needs and preferences, formulating a complex buying committee. The Cintell platform enables users to visualize and share relevant insights by committee, making it easy for teams to understand and utilize these insights.

Execute Persona-Based Sales and Marketing. The platform positions users to analyze contacts and add persona insights through a variety of matching capabilities, designed to enable relevant persona-driven tactics.

Why Effective Multi-Channel Marketing Requires Customer Intelligence

By Joe Cordo, CMO of Extraprise

Editor's note: this is the second in a two-part series. Read Part One here.

Joe_CordoLast week, we discussed how to tie mobile and social profiles to the customer lifecycle in order to deliver the right kind of marketing to customers and prospects regardless of the channel. Today, we take it one step further by discussing the role of personalization and how it can be applied across multiple channels.

Big Data Drives 50% Growth In Customer Transactions For Extraprise In 2011


Extraprise
, a provider of revenue optimization services for BtoB and BtoC enterprises, reported more than 50% growth in customer interactions in 2011 from multi-channel marketing campaigns executed by its i2i database marketing and demand generation services. Extraprise clients span across several vertical markets, including high technology, financial services, pharmaceuticals, business services, publishing and travel.

According to the company, the explosion of data and customer interactions is driving demand for right time revenue optimization services. Enterprise data is expected to grow at 650% in the next five years, with 80% of that data being unstructured and driven by customer conversations in call center notes, social media posts, CRM systems and email, according to Gartner.

Big Data Drives 50% Growth In Customer Transactions For Extraprise In 2011


Extraprise
, a provider of revenue optimization services for BtoB and BtoC enterprises, reported more than 50% growth in customer interactions in 2011 from multi-channel marketing campaigns executed by its i2i database marketing and demand generation services. Extraprise clients span across several vertical markets, including high technology, financial services, pharmaceuticals, business services, publishing and travel.

According to the company, the explosion of data and customer interactions is driving demand for right time revenue optimization services. Enterprise data is expected to grow at 650% in the next five years, with 80% of that data being unstructured and driven by customer conversations in call center notes, social media posts, CRM systems and email, according to Gartner.

Big Data Drives 50% Growth In Customer Transactions For Extraprise In 2011


Extraprise
, a provider of revenue optimization services for BtoB and BtoC enterprises, reported more than 50% growth in customer interactions in 2011 from multi-channel marketing campaigns executed by its i2i database marketing and demand generation services. Extraprise clients span across several vertical markets, including high technology, financial services, pharmaceuticals, business services, publishing and travel.

According to the company, the explosion of data and customer interactions is driving demand for right time revenue optimization services. Enterprise data is expected to grow at 650% in the next five years, with 80% of that data being unstructured and driven by customer conversations in call center notes, social media posts, CRM systems and email, according to Gartner.

Big Data Drives 50% Growth In Customer Transactions For Extraprise In 2011


Extraprise
, a provider of revenue optimization services for BtoB and BtoC enterprises, reported more than 50% growth in customer interactions in 2011 from multi-channel marketing campaigns executed by its i2i database marketing and demand generation services. Extraprise clients span across several vertical markets, including high technology, financial services, pharmaceuticals, business services, publishing and travel.

According to the company, the explosion of data and customer interactions is driving demand for right time revenue optimization services. Enterprise data is expected to grow at 650% in the next five years, with 80% of that data being unstructured and driven by customer conversations in call center notes, social media posts, CRM systems and email, according to Gartner.

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