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Janrain Integrates With Oracle Marketing Cloud To Enable More Targeted Messaging

JanRainOracle placeitJanrain, a customer identity management solutions provider, has integrated with the Oracle Marketing Cloud in an effort to give B2B marketers actionable insights and data for more targeted, personalized messaging.

Announced at the Modern Marketing Experience event in Las Vegas, NV, the integration is designed to sync customer data to target prospects with relevant products, services and offers through multiple channels.

Vidyard Releases New App For HootSuite

vidyard logoVideo marketing platform Vidyard has launched a new app for HootSuite within the company’s App Directory. The Vidyard app was created to help address the need for video marketing enablement in social media, according to company representatives.

On the heels of Vidyard’s recent integrations with Eloqua and Marketo, this new HootSuite integration will be another step in helping marketers turn video content into measurable ROI. Using theVidyard app for HootSuite, social marketers can access their entire video library and add video clips to any social post directly within the HootSuite dashboard. Customizable calls to action also can be added to videos to generate leads, run contests, and link to other related assets.

Pardot Adds Integration With Citrix GoToWebinar, Cisco WebEx & ReadyTalk


Pardot
announced that its cloud marketing automation platform has been integrated with web meeting solutions for a more complete webinar planning experience. Pardot users can now access GoToWebinar, WebEx and ReadyTalk directly from Pardot’s platform, streamlining marketers’ efforts to register prospects for events, report on event attendance and display and score prospect activity.

“Webinars are clearly an important part of online marketing,” said Adam Blitzer, Co-Founder & COO, Pardot. “But like any other activity, if its not built into a company’s overall marketing automation initiative, the value of webinars is diminished. By integrating with the top webinar solutions, we’re ensuring that event data is clearly factored into marketing plans and campaigns. We’re also giving clients the freedom to choose a webinar system that is best for them.”

Pardot Adds Integration With Citrix GoToWebinar, Cisco WebEx & ReadyTalk


Pardot
announced that its cloud marketing automation platform has been integrated with web meeting solutions for a more complete webinar planning experience. Pardot users can now access GoToWebinar, WebEx and ReadyTalk directly from Pardot’s platform, streamlining marketers’ efforts to register prospects for events, report on event attendance and display and score prospect activity.

“Webinars are clearly an important part of online marketing,” said Adam Blitzer, Co-Founder & COO, Pardot. “But like any other activity, if its not built into a company’s overall marketing automation initiative, the value of webinars is diminished. By integrating with the top webinar solutions, we’re ensuring that event data is clearly factored into marketing plans and campaigns. We’re also giving clients the freedom to choose a webinar system that is best for them.”

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