Optimove Streams aims to help marketers run controlled tests on multiple campaigns to determine which strategies are the most effective at meeting long-term business goals.
Instead of analyzing a single message or campaign in isolation, Streams is designed to let marketers compare the performance of a series of campaigns and trace results directly back to specific strategies.
It is positioned to help answer questions such as:
- Which customer journeys lead to the highest conversion rate?
- What is the best series of communications for a new target market?
- How will a series of campaigns impact customer lifetime value?
Streams is designed for smart, agile marketing teams looking to experiment and ideate rapidly and at scale.
The new feature is part of Optimove’s Science-First Relationship Marketing Hub and, as such, any and all data collected as part of a Stream can be shared with any CRM or ERP system via API.
Streams is offered as part of Optimove’s core functionalities and is part of its SaaS solution.
Optimove serves a variety of customers across the financial services, technology, retail and other industries.
Streams is designed to go beyond single-campaign A/B testing to see how a complete series of campaigns compares to another. It aims to help marketers better measure and understand campaign performance to optimize for better business results.